Specials

Axe the tax, say DTH ops & MSOs

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/07/07/entrnmt_tax.jpg?itok=u2FzOrxF

MUMBAI: In the run up to Budget 2014, the DTH Operators Association and the MSO Alliance have joined hands with broadcasters to embark on an aggressive campaign (in the shape of a television promo or commercials)  to fight the heavy entertainment taxes levied on them by the various state governments.

The TV commercial which stars Roopal Tyagi (Sapne Suhane Ladakpan Ke) and Surbhi Jyoti (Qubool Hai) has been running across all channels.  It makes an appeal to TV viewers to log on to http://entertainmenttaxappeal.com to pledge against rising entertainment taxes. It says that on an average a viewer spends approximately Rs 3000 on cable TV and DTH recharges annually. Almost half of this goes directly into the government's kitty by way of taxes. Therefore, there is a need to put an end to it.

“We will present the appeals from the people to the government and hope that they take note of it,” says newly-appointed DTH Operators Association of India president RC Venkateish. He added that the advertisement was timed to coincide with the upcoming budget session. 

Entertainment tax is a state subject and hence, varies from state to state. In some, it is a fixed amount while in others the state exchequer carves it out as a percentage of the bill. 

 “The state of Maharashtra charges Rs 45 as entrainment tax. This is ridiculously high,” says an industry professional and adds, “High entertainment tax is one of the reasons why local operators don’t declare the number of viewers they have.”

The campaign is expected to run for a month in order to build a ground swell of public opinion against the entertainment tax levies.  It seems to have got the Information & Broadcasting Minister Prakash Javadekar's attention already. Speaking to PTI recently he assured industry that "the government is looking into the demands of the DTH operators and that the issue is with the Ministry of Finance."

"Industry has high hopes in the new Modi-led government. For several years, it has been appealing to the previous government to reduce the burden but to no avail.  High and multiple taxes have been crippling. Hopefully, the government will find a solution to this problems," says a media observer. 

It's now over to Mr Arun Jaitley. 

Click here to watch the commercial

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/John%20Wastcoat_0.jpg?itok=yOu6Koio
File transfer & global collaboration: Telstra & IBM Aspera team up

MUMBAI: IBM has announced that Telstra has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Ed%20Chizhikov_0.jpg?itok=RblbrQcC
20 countries enter deals for 360 deg VR content with RT at MIPTV 2017

MOSCOW: RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/17/jiri%20%281%29_0.jpg?itok=fOcUftmf
Comprimato launches post-production video plug-in tools for proxy-free Adobe workflows

Comprimato, a leading provider of GPU accelerated storage compression and video transcoding solutions, has launched Comprimato UltraPix, a simple video plug-in for popular post-production tools. The first release brings proxy-free, auto-setup workflows for Ultra HD, VR and more on any hardware...

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories