Specials

Axe the tax, say DTH ops & MSOs

MUMBAI: In the run up to Budget 2014, the DTH Operators Association and the MSO Alliance have joined hands with broadcasters to embark on an aggressive campaign (in the shape of a television promo or commercials)  to fight the heavy entertainment taxes levied on them by the various state governments.

 

The TV commercial which stars Roopal Tyagi (Sapne Suhane Ladakpan Ke) and Surbhi Jyoti (Qubool Hai) has been running across all channels.  It makes an appeal to TV viewers to log on to http://entertainmenttaxappeal.com to pledge against rising entertainment taxes. It says that on an average a viewer spends approximately Rs 3000 on cable TV and DTH recharges annually. Almost half of this goes directly into the government's kitty by way of taxes. Therefore, there is a need to put an end to it.

 

“We will present the appeals from the people to the government and hope that they take note of it,” says newly-appointed DTH Operators Association of India president RC Venkateish. He added that the advertisement was timed to coincide with the upcoming budget session. 

 

Entertainment tax is a state subject and hence, varies from state to state. In some, it is a fixed amount while in others the state exchequer carves it out as a percentage of the bill. 

 

 “The state of Maharashtra charges Rs 45 as entrainment tax. This is ridiculously high,” says an industry professional and adds, “High entertainment tax is one of the reasons why local operators don’t declare the number of viewers they have.”

 

The campaign is expected to run for a month in order to build a ground swell of public opinion against the entertainment tax levies.  It seems to have got the Information & Broadcasting Minister Prakash Javadekar's attention already. Speaking to PTI recently he assured industry that "the government is looking into the demands of the DTH operators and that the issue is with the Ministry of Finance."

 

"Industry has high hopes in the new Modi-led government. For several years, it has been appealing to the previous government to reduce the burden but to no avail.  High and multiple taxes have been crippling. Hopefully, the government will find a solution to this problems," says a media observer. 

 

It's now over to Mr Arun Jaitley. 

 

Click here to watch the commercial

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/20/MIP-China.jpg?itok=73c7e-XP
MIP China Hangzhou to be held in May next year

PARIS: Reed MIDEM, the organiser of MIPTV/MIPCOM, has launched MIP China Hangzhou, the first ever MIP in China. The new event is designed to foster content development between Chinese and international production companies, as well as provide an intensive educational forum for Chinese media...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/15/IBC.jpg?itok=zTlTqOz4
IBC 2016 scores another triumph

The 49 th edition of IBC 2016 held at Amsterdam’s RAI convention centre between 8-13 September 2016 resulted in streets, hotel lobbies, trams, restaurants, bars, cafes, and even the infamous red light district brimming over with techies and business executives.

Specials Event Coverage IBC2016
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/12/Untitled-1_25.jpg?itok=XPZeOsEn
Ang Lee and the art of 4KHD 3D 120 fps film-making

Ang Lee is an auteur par excellence. His films Crouching Tiger Hidden Dragon and The Life of Pi bear testimony. Lee is open to pushing technology to mount a magnificent tale. Lee was at the IBC here to talk about his latest film Billy Lynn's Long Halftime Walk.

Specials Event Coverage IBC2016
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/Kelly-Humphries_0.jpg?itok=Ex0m4AAp
IBC to Honour NASA at IBC2016 Awards

MUMBAI: IBC announced that it is to give one of its highest awards, the Judges’ Prize, to NASA. Celebrating the achievements of one of the world’s most well known brands, the award will be presented at the ceremony held on Sunday 11 September at the RAI, Amsterdam. NASA’s contribution to the...

Specials Event Coverage IBC2016
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1_0.jpg?itok=5URGgsr-
Digital is nothing, says Havas Media’s Tom Goodwin

Tom Goodwin is not happy with the way marketers have abused the word ‘digital.’ In fact, he doesn’t want the word to be used at all. To the roomful of marketing enthusiasts gathered at Zee MELT 2016, who anticipated a lecture on cutting edge technology and the disruption it brings to the brand...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1.jpg?itok=8o74_RE1
Ads low in print with greater customer feedback in digital mediums

There was a growth of forty per cent in advertising in the United Kingdom in fifiteen years from the turn of the millennium, but the the print medium saw a fall of 65 per cent in advertising in the same period.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/better-roi.jpg?itok=2feqWDcy
Introducing digital measurement is more a political hurdle, than technical

NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. "Easily measurable" media, for example. The assumption stems from advertisers taking their campaigns' 'views' or social media numbers at face value, and not questioning agencies...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Untitled-1_5.jpg?itok=TITHdaW0
Six principles vital for acceptance of branded content: Vanessa Clifford

NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds sterling towards that every year, Newsworks deputy chief executive Vanessa Clifford said the aim should be to provide value to the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/CVL%20Srinivas.jpg?itok=wh93_KFz
Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories