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Singapore's ATF 2017 promises more than ever

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MUMBAI: Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from --- countries, is buzzing like never before.

Says Reed Exhibitions senior project director Yeow Hui Leng: “It is  the ultimate destination for infinite deals and partnerships and to discover the vibrant future of entertainment content. And we are happy to have a stellar line up of speakers and some of the leading cross platform content buyers, sellers and distributors  coming in a big way this year.”

The four day ATF starts on 28 November and ends on 1 December 2017. The first day features a high end executive ATF leader’s summit.The market, conferences and networking events kick off on 29 November.And what’s noteworthy about the confab is the fact that it is the only Asian audiovisual content market where we can see all Hollywood studios and major brands under a single roof.

Says Hui Leng: “ATF last year saw deals worth US$244 million with 5,383 executives, 923 content buyers, 738 seller companies, 92 speakers, 54 countries and 21 official pavilions. This year approximately 60 countries are expected for the event.”

ATF 2017 has several conference tracks running concurrently, among which feature: The Content Connection  and The VR & SMF Ignite Conference on 29 November, Production Day on 30 November and finally the South east Asia Financing Forum on 1 December.

A quality bunch of speakers - including Amazon’s James Farrell, PCCW’s Janice Lee, Iflix’s Mark Britt, Hooq’s Peter Bithos, MNC Vision’s Hary Tanoesoedibjo, HBO Drama Series Home Box Office Co-Head David Levine, YouTube’s Don Andersen, Viacom18’s Gaurav Gandhi, STUDIO LAMBERT’s Stephen Lambert, Spuul’s Subin Subiah, Green Gold’s Rajiv Chilaka – make the ATF conference, the leading Asian get together of content thought leaders.

Additionally, a clutch of leading investors, VCs and financiers will also be present to discuss the prospects for content ROIs and perspectives.

ATF 2017 is also putting its might behind discovering new content ideas through the All3Media’s Formats Pitch and Green Gold’s Animation Pitch, both of which have attracted a plethora of entries.

It’s not as if the 6,000-plus attendees will only be at the stands striking deals or in conferences downloading wisdom from those on the stage. More than enough networking events and parties will ensure that they also let their hair down and have an informal fun time too.

More coverage of the Indian presence at ATF 2017 will follow over the next few days on indiantelevision.com as well as live from Singapore during the market. So keep reading!

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