Television

Summertime - Are kids tooned in?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/X-Men.jpg?itok=SloCbauc

It?s the Toon Match all over again; only this time it?s Rugrats pitched in fierce battle against Tintin and Amanda Bynes pitting her wit against the Pandavas. The gold at the end of the rainbow is the elusive TRP and the medium is the kid on vacation next door, as children?s channels in India battle it out for the seasonal high in viewership figures.

While Cartoon Network continues to reign in the absence of serious competition, Nickelodeon is gearing up to give the Network a run for its money this summer. There are two new series debuting on Nick this summer, even as it tightens its distribution network in the metros. Best of Amanda and Action League Now have kicked off on the channel, while a Mother?s Day special was aired on 12 May and a Saturday Night Slumber party is scheduled for 25 May. Nick now claims to reach 9.8 million homes in India, a quantum jump since its launch two years ago, when it barely reached four million homes.

Cartoon Network is not resting on its laurels either. June 2002 will see the premiere of two series of Jackie Chan Adventures, 52 episodes based on the real-life Jackie Chan, it combines martial arts and comedy. The channel is also scheduling the Indian TV premieres of two Warner Brother productions, Justice League and X-Men Evolution. In the coming months, Cartoon Theatre will screen, Pandavas, Tintin and the Mystery at Shark Lane, Bugs Bunny/Road Runner Movie, Batman: Mask of Phantom, Scooby-Doo on Zombie Island and Tom & Jerry: The Movie.

Even as schools prepare to open in June, Cartoon Theatre aims to hold its audience captive with the television premiere of Alibaba and the Forty Thieves, the locally produced 3D animation by Chennai-based Pentamedia, an adaptation from the popular folklore tales of the Arabian Nights adventures. Splash, the 24-hour kids channel from the Pentamedia stable, is yet to make a splash, but has reportedly decided to beef up its distribution network north of the Vindhyas.

The innovative programming ploy employed by those in the reckoning is however paying off. Apart from regulars Pepsi, McDonalds, Act II Popcorn, Van Melle Confectioneries and Action Shoes, other brands like Nestle, Kelloggs and Colgate have associated themselves with Nickelodeon this summer.

The channel is not leaving success to chance and the holiday mood. Nick?s toons will soon be out on the streets in Mumbai, Delhi and Bangalore, and later in Chennai and Hyderabad. Localisation, says the channel, will hold the key to driving viewership.

Cartoon Network too has its share of non-traditional advertisers, including Intel and the National Egg Coordination Committee that have joined the channel this summer. "Traditionally, the second quarter is a more active period due to the summer vacations when kids spend more time at home, as well as the start of a new fiscal year," says Ian Diamond. During May-July 2001, claims Diamond, Cartoon Network jumped up seven notches to become the second most watched channel, in kids? primetime (i.e. 4:00-8:00 p.m.), among 4-14 year-olds in C&S homes (jumped from number 9 in Oct-Dec 2000 to number 2 position in May-July 2001). This was as a result of a phenomenal 109 per cent growth over Oct-Dec 2000 (channel share up to 6.9 per cent in May-July 2001 from 3.3 in Oct-Dec 2000).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories