Summertime - Are kids tooned in?

It‘s the Toon Match all over again; only this time it‘s Rugrats pitched in fierce battle against Tintin and Amanda Bynes pitting her wit against the Pandavas. The gold at the end of the rainbow is the elusive TRP and the medium is the kid on vacation next door, as children‘s channels in India battle it out for the seasonal high in viewership figures.

While Cartoon Network continues to reign in the absence of serious competition, Nickelodeon is gearing up to give the Network a run for its money this summer. There are two new series debuting on Nick this summer, even as it tightens its distribution network in the metros. Best of Amanda and Action League Now have kicked off on the channel, while a Mother‘s Day special was aired on 12 May and a Saturday Night Slumber party is scheduled for 25 May. Nick now claims to reach 9.8 million homes in India, a quantum jump since its launch two years ago, when it barely reached four million homes.

Cartoon Network is not resting on its laurels either. June 2002 will see the premiere of two series of Jackie Chan Adventures, 52 episodes based on the real-life Jackie Chan, it combines martial arts and comedy. The channel is also scheduling the Indian TV premieres of two Warner Brother productions, Justice League and X-Men Evolution. In the coming months, Cartoon Theatre will screen, Pandavas, Tintin and the Mystery at Shark Lane, Bugs Bunny/Road Runner Movie, Batman: Mask of Phantom, Scooby-Doo on Zombie Island and Tom & Jerry: The Movie.

Even as schools prepare to open in June, Cartoon Theatre aims to hold its audience captive with the television premiere of Alibaba and the Forty Thieves, the locally produced 3D animation by Chennai-based Pentamedia, an adaptation from the popular folklore tales of the Arabian Nights adventures. Splash, the 24-hour kids channel from the Pentamedia stable, is yet to make a splash, but has reportedly decided to beef up its distribution network north of the Vindhyas.

The innovative programming ploy employed by those in the reckoning is however paying off. Apart from regulars Pepsi, McDonalds, Act II Popcorn, Van Melle Confectioneries and Action Shoes, other brands like Nestle, Kelloggs and Colgate have associated themselves with Nickelodeon this summer.

The channel is not leaving success to chance and the holiday mood. Nick‘s toons will soon be out on the streets in Mumbai, Delhi and Bangalore, and later in Chennai and Hyderabad. Localisation, says the channel, will hold the key to driving viewership.

Cartoon Network too has its share of non-traditional advertisers, including Intel and the National Egg Coordination Committee that have joined the channel this summer. "Traditionally, the second quarter is a more active period due to the summer vacations when kids spend more time at home, as well as the start of a new fiscal year," says Ian Diamond. During May-July 2001, claims Diamond, Cartoon Network jumped up seven notches to become the second most watched channel, in kids‘ primetime (i.e. 4:00-8:00 p.m.), among 4-14 year-olds in C&S homes (jumped from number 9 in Oct-Dec 2000 to number 2 position in May-July 2001). This was as a result of a phenomenal 109 per cent growth over Oct-Dec 2000 (channel share up to 6.9 per cent in May-July 2001 from 3.3 in Oct-Dec 2000).

Latest Reads
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie film

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting
Arnab NOW wants to challenge BBC and CNN International

MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians --- at...

Television TV Channels News Broadcasting
PEMRA Indian content ban to impact broadcasters

MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s  (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into...

Television TV Channels GECs
Indus Vox Media to highlight Tuscany as food and wine destination

Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories