Regulators

133 news and non-news pay channels violated adcap rule in 1st quarter

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/30/TRAI.jpg?itok=Jj1RXUDA

NEW DELHI: While the adcap case continues to drag with no sign of an early hearing, a study shows that a total of 133 pay channels including 30 news and current affairs channels continue to violate the regulations for telecasting a maximum of twelve minutes of advertisements and commercials per hour.

The report released today by the Telecom Regulatory Authority of India for the period from 28 December to 27 March shows that the number of violators has come down marginally from 149 during the three months ending 27 December.

While there has been a very miniscule increase in the violators among news channels from 28 top 30, there is a sharp fall in non-news channels from 121 to 103 as on 27 March.

Average duration per hour of Advertisements (commercial and self promotional) during peak hours (7pm ‐ 10 PM) in Pay News Channels for the period 28 December to 27 March shows that the highest of these was 24.83 minutes by ETV Rajasthan and the lowest was 12.15 minutes by Times Now.

Among pay non-news channels for the same period, the highest was 23.41 minutes by B4U Movies (which had topped the list in December last year as well) and the lowest was 12.04 by Odiosha TV’s Tarang.

There are at least sixteen news and 24 non-news channels clocking more than fifteen minutes per hour.

TRAI has made it clear that 'the information is based on the data submitted by the broadcasters and TRAI bears no responsibility for correctness of same. As per information available with TRAI, the rest of the Pay News and non-news channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7PM - 10 pm)'.

While asking TRAI not to take any coercive action against any channel pending hearing of the case in the first hearing almost two years earlier, the Delhi High Court had asked all channels and TRAI to keep a record of the advertising time consumed including commercials.

The petition had been filed by the News Broadcasters Association and some channels challenging the TRAI decision to implement the directive of 12 minutes contained in the Cable Television Networks (Regulation) Act 1995. The Information and Broadcasting Ministry and TRAI are the respondents in the petition.

After the Information and Broadcasting Ministry told the Court on 27 November that it was discussing the issue with broadcasters, the matter was put off to 11 February and then to 29 March. In the 11 February hearing, Discovery Communications moved for intervention while Home Cable sought early hearing.

In its intervention MSO Home Cable Network (P) Ltd said it wanted to intervene as it was directly affected by the outcome of the present petition. It wanted the NBA petition to be dismissed and added: “The Pay channel broadcasters are profiteering at the expense of subscribers and the DPO’s. There is no justification for changing monthly subscription when commercial advertisements are inserted. The Standards of Quality of Service (Digital Addressable Cable TV Systems) Regulations 2012 (with Amendments thereafter) is justified to the extent they are applicable to Pay Channels. The pay channel broadcasters cannot charge the subscription fee while inserting commercials into the content or in the alternative, the subscribers have to be compensated for the revenue earned on the basis of their being subscribers of the channels.”

Interestingly, I and B Minister Arun Jaitley had in January last year said that he was in favour of any ad cap in the print or electronic media.

In the petition, the news channels have taken the plea that most of them are free to air and therefore do not get any subscription fee from the viewers as the GEC channels do.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/terry.jpg?itok=i_gcOg3h
Terry Burns appointed Ofcom chairman

Lord Terry Burns has been appointed as the next chairman of Ofcom. This follows the digital, culture, media and sport committee pre-appointment hearing with Lord Burns. Karen Bradley, the Secretary of State for Digital, Culture, Media and Sport, has now confirmed the appointment.

Regulators People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/FCC.jpg?itok=5gxCa1eE
FCC outvotes 2015 net neutrality rules

NEW DELHI: American telecoms and broadcast regulator FCC on Thursday voted out the 2015 Obama government’s regulations relating to net neutrality, which, some critics said, put too much power in the hands of broadband companies to influence consumers’ online experiences.

Regulators People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/MIB-2-Story.jpg?itok=lGNtsRVZ
MIB bumps up TV channel processing fee

The ministry of information and broadcasting (MIB) has sharply increased the processing fee for TV channels in supersession of an order dated 1 January 2009. Now, national channels will have to cough up Rs 100,000, while regional ones will shell out Rs 50,000.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/images.jpg?itok=n9wXra2s
VTV & DY365 to go off air for violating programming act

In two separate cases, the ministry of information and broadcasting (MIB) has asked channels VTV and DY 365 to be taken off air.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/trai.jpg?itok=VehXdw0J
Jio continues leading broadband subs addition while wireline internet loses subs in Oct

Mukesh Dhirubhai Ambani’s Reliance Infocomm Limited (Jio) closed the month with 145.96 million wireless broadband subscribers having added 7.34 million subscribers during October 2017. Since 1 January 2017, the new telecom behemoth has added 129.91 million subscribers between 1 January 2017 and 31...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/MIB-800.jpg?itok=oW3QTXEz
I&B tightens up on condom ads on TV

MUMBAI: Condom ads are off prime time television. The latest advisory from the information and broadcasting (I&B) ministry has asked broadcasters to keep them out of the purview of children and only telecast them between 10 pm and 6 am.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/MIB-800.jpg?itok=V0jF28NO
MIB consolidates media units

MUMBAI: The ministry of information and broadcasting (MIB) has integrated the Directorate of Film Publicity (DFP), Song and Drama Division (S&DD) and the directorate of audio visual publicity (DAVP) under the banner of Bureau of Outreach and Communication (BOC). The media units, which promote...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/KamaSutra.jpg?itok=Ficw1UNN
'Sanskari' India wants condom ads off primetime

MUMBAI: India is a country that takes offence at the slightest suggestion of titillation. The Advertising Standards Council of India (ASCI) has approached the ministry of Information and broadcasting (I&B) for withdrawing condom ads that are telecasted during prime time or ‘family viewing time...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/SK-Singhal.jpg?itok=YYIH1g_l
TRAI sees merit in using satcom for broadband delivery

NEW DELHI: India needs to create digital platforms, pushed by government policies and private sector entrepreneurship, which are specific to India and address its specific needs, telecom and broadcast regulator TRAI advisor SK Singhal said on Wednesday, adding that affordable broadband and allied...

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories