Regulators

India websites eligible for government advertisements

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/Untitled-1_8.jpg?itok=sw1CiLT8

NEW DELHI: Timing the move with its second anniversary of assumption of office, the government today announced that only websites which are owned and operated by companies that are incorporated in India will be considered for empanelment by Directorate of Advertising & Visual Publicity (DAVP) for government advertisements.

However, websites owned by foreign companies/origin can still be empanelled if such companies have branch offices which are registered and operating in India for at least one year.

In a move aimed at highlighting the government’s flagship programmes and achievements of the past two years, the Information & Broadcasting Ministry has framed guidelines and criteria for Empanelment of suitable agencies and Rate fixation for government advertisements on websites.

The aim of the guidelines is to devise principles and instruments to streamline the release of Government advertisements on websites. The policy stipulates eligibility criteria for websites to get empanelled with DAVP which includes Unique Users (UU) per month data which shall be cross-checked and verified by internationally accepted and credible third party tool that monitors website traffic in India.

The guidelines aim to ensure that the visibility of government advertisements online increased by strategically placing the ads on websites having higher Unique Users per month.

The policy requires that the websites shall run the government ads through a Third Party Ad Server (3-PAS) engaged by DAVP for providing all relevant reports linked with online billing and will be used for verification of bills for payment. The Unique User Data of each empanelled websites will be reviewed in first week of April every year. The guidelines categorises the Unique User per month data of the websites into three categories:

The key features of the policy guidelines include different rates for different ad properties like Standard Banners on Cost per Thousand Impressions (CPTI) basis and a minimum Click-Through Rate (CTR) of 0.30, Video ads per five second videos, Fixed Banner on home page with minimum display size of 300 X 250 pixels in a time frame on six-hour slots (6 am-12 noon, 12 noon to 6 pm, 6 pm to 12 midnight and 12 midnight to 6 am) and Fixed Video ads for 24 hour time slots on home page.

The policy emphasizes that DAVP shall be the nodal agency for all central government ministries / departments for advertising through DAVP empanelled internet websites. However, autonomous bodies/PSUs can directly release advertisements but at DAVP rates and to agencies empanelled with DAVP.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/Madras-HC02-Story.jpg?itok=JcUTUdWD
SC to hear Star India petition on TRAI tariff order late August

The Supreme Court today listed for 28 August the special leave petition filed by Star India and Vijay TV against a tariff and inter-connect orders of regulator TRAI that had been given a go-ahead by the Madras High Court.

Regulators Supreme Court
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/Rajyavardhan-Rathore.jpg?itok=yLtkCj9o
MIB Minister tries to allay fears on online surveillance & privacy violations

The Indian government has denied that its proposed Social Media Communications Hub, under the jurisdiction of Ministry of Information and Broadcasting (MIB), will violate a citizen’s privacy through monitoring of social media footprints as the plan was more directed towards propagating the...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/SS_Ahluwalia-Ravi_Shankar_Prasad.jpg?itok=0VW-mg-k
Fake news on social media: Law & IT Minister favours evolving a policy

The Indian government seems to be speaking in two voices over the menace of fake news. While law and IT Minister Ravi Shankar Prasad today said he would hold talks with stakeholders to evolve a policy, his junior SS Ahluwalia on Wednesday had told Parliament that the government doesn't propose to...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/MIB-2-Story.jpg?itok=CHFi2uxm
Supreme Court questions MIB’s digital chatter monitoring proposal

The government proposes, Supreme Court disposes. Well, almost. Not fully yet. Though, the apex court has questioned a Ministry of Information and Broadcasting proposal to monitor digital chatter and online footprint, observing today that if done it would be "like creating a surveillance state".

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/rathor.jpg?itok=LerAmHNZ
Comment: Why it’s important for Rathore at MIB to walk the (sports) talk

He may have started the #HumFitToh IndiaFit campaign that went viral on social media last month and had celebs and plebs posting images of their health routine.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/ccm.jpg?itok=hpq93_54
CCI reduces penalty on broadcast companies for rigging bids

The Competition Commission of India (CCI) on Wednesday waived the penalty imposed on Globecast and reduced by 30 per cent the penalty imposed on Essel Shyam Communication Ltd (ESCl), rechristened Planetcast, for bid-rigging in tenders for procurement of end-to-end broadcasting services for various...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/09/TRAI-Story.jpg?itok=FL77A5H2
TRAI: Make STBs, content & telecom services disabled- friendly

With an aim to make communications and TV services more accessible to people with disabilities (PWDs), the Telecom Regulatory Authority of India has come out with a series of recommendations, including a confusing one suggesting that 50 per cent TV channels to be developed in PWD-friendly and...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/04/Untitled-1.jpg?itok=eLYU_9Gj
Tata Sky mulls fresh petition against TRAI tariff rollout

MUMBAI: Indian DTH operator Tata Sky is exploring options of filing a fresh petition in Delhi High Court against a Telecom Regulatory Authority of India directive to implement a new tariff regime from 3 July. Industry sources indicated that though Tata Sky withdrew its petition filed in the...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/04/sb.jpg?itok=yJr8e0p2
VCPL to contest SEBI order on NDTV share acquisition

Following the Securities and Exchange Board of India (SEBI)’s directive to make an open offer for acquiring NDTV shares, Vishvapradhan Commercial Pvt Ltd (VCPL) has decided to appeal against the order with the Securities Appellate Tribunal.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories