Phase III of digitisation likely to begin from April 2015: Javadekar

NEW DELHI: Just two days after the Information and Broadcasting (I&B) Minister Prakash Javadekar officially announced the extension of deadlines for phase III and phase IV of digitisation, he has now announced that the phase III of digitisation is likely to begin from April 2015 and will end the same year in December. “And phase IV will commence as soon as the phase III is completed,” Javadekar said.

The I&B Minister made the announcement at the ongoing CII Big Summit 2014. “There is some confusion with regards to the extension of digitisation dates.  Tentatively, it will start from 1 April 2015, the final decision on this will be taken soon,” he added.

The Ministry will also form a committee consisting of all the stakeholders. “So unlike what people feel, we are not delaying digitisation. Our commitment is having a ‘Digital India’. Even a household in a remote village has the right to experience digital viewing,” he informed.

He also asked the direct to home (DTH) and multi system operators (MSOs) to advertise to the consumers how they are selling expensive set top boxes at cheaper rates. “If the customers understand that they are benefitting with digitisation, they will be supportive of the action,” said Javadekar adding that digitisation is on track.

Elaborating on the theme of the summit: ‘Monetising strategies: The tryst for a $100 billion Indian M&E industry’, he said, “Aiming low is a crime. So an industry which in 2014 is already a $50 billion industry, cannot say that by 2020, it will become a $100 billion industry. This is not correct. We must aim high. This industry has immense potential to grow.”

Javadekar in order to boost the fraternity said that no one had thought in 1992 when cable TV started that so many crore of households will be connected to cable, but it happened. No one had also thought that people would pay anywhere between Rs 200 to Rs 500 for entertainment, but people are paying. “Entertainment has become a necessity today and so people are ready to spend. So $100 billion is achievable and so we need to aim high,” he said.

Latest Reads
Terry Burns appointed Ofcom chairman

Lord Terry Burns has been appointed as the next chairman of Ofcom. This follows the digital, culture, media and sport committee pre-appointment hearing with Lord Burns. Karen Bradley, the Secretary of State for Digital, Culture, Media and Sport, has now confirmed the appointment.

Regulators People
FCC outvotes 2015 net neutrality rules

NEW DELHI: American telecoms and broadcast regulator FCC on Thursday voted out the 2015 Obama government’s regulations relating to net neutrality, which, some critics said, put too much power in the hands of broadband companies to influence consumers’ online experiences.

Regulators People
MIB bumps up TV channel processing fee

The ministry of information and broadcasting (MIB) has sharply increased the processing fee for TV channels in supersession of an order dated 1 January 2009. Now, national channels will have to cough up Rs 100,000, while regional ones will shell out Rs 50,000.

Regulators I&B Ministry
VTV & DY365 to go off air for violating programming act

In two separate cases, the ministry of information and broadcasting (MIB) has asked channels VTV and DY 365 to be taken off air.

Regulators I&B Ministry
Jio continues leading broadband subs addition while wireline internet loses subs in Oct

Mukesh Dhirubhai Ambani’s Reliance Infocomm Limited (Jio) closed the month with 145.96 million wireless broadband subscribers having added 7.34 million subscribers during October 2017. Since 1 January 2017, the new telecom behemoth has added 129.91 million subscribers between 1 January 2017 and 31...

Regulators TRAI
I&B tightens up on condom ads on TV

MUMBAI: Condom ads are off prime time television. The latest advisory from the information and broadcasting (I&B) ministry has asked broadcasters to keep them out of the purview of children and only telecast them between 10 pm and 6 am.

Regulators I&B Ministry
MIB consolidates media units

MUMBAI: The ministry of information and broadcasting (MIB) has integrated the Directorate of Film Publicity (DFP), Song and Drama Division (S&DD) and the directorate of audio visual publicity (DAVP) under the banner of Bureau of Outreach and Communication (BOC). The media units, which promote...

Regulators I&B Ministry
'Sanskari' India wants condom ads off primetime

MUMBAI: India is a country that takes offence at the slightest suggestion of titillation. The Advertising Standards Council of India (ASCI) has approached the ministry of Information and broadcasting (I&B) for withdrawing condom ads that are telecasted during prime time or ‘family viewing time...

Regulators I&B Ministry
TRAI sees merit in using satcom for broadband delivery

NEW DELHI: India needs to create digital platforms, pushed by government policies and private sector entrepreneurship, which are specific to India and address its specific needs, telecom and broadcast regulator TRAI advisor SK Singhal said on Wednesday, adding that affordable broadband and allied...

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories