Regulators

Jaitley stresses need to integrate communication across social media platforms

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NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the “Talkathon” serves as independent interview, which runs live on social media and taken up by all private channels as well.

 

He added that it offered an opportunity to integrate communication across platforms as well as a direct interface with the audiences.

 

Addressing a meeting of Consultative Committee of MPs attached to his Ministry to discuss the issue of “Harnessing role of Social Media,” he said the digital mode had become an effective medium to communicate to the wide audience while at the same time it offered opportunities to innovate.

 

Referring to the Doordarshan (DD) app launched on 7 May, 2015, the Minister mentioned that this initiative provided an opportunity to address the needs of the audience, which followed the dissemination of information on the digital mode.

 

Jaitley also said efforts would be made to popularize the digital mode of the 100 volumes of Mahatma Gandhi compiled by the Publications Division on the social media platforms of the Ministry. 



At the meeting, which was also attended by Minister of State Rajyavardhan Rathore, a presentation was made by Secretary (I&B) Bimal Julka giving an overview of the steps and initiatives undertaken so far by the Ministry in harnessing the potential of the social media for disseminating the information relating to the important initiatives of the Government. 



Members gave suggestions to enhance the reach of the Government coverage through All India Radio (AIR) and DD, especially in areas that required dissemination. It was emphasized that efforts needed to be taken to promote the reach of social media to those segments, which at times suffered due to lack of technological access. It was also suggested that measures need to be taken to facilitate information flow to the young target audience and institutions in rural areas. Members also suggested that content needed to be tailored consistently to address the information needs of the people. 



Members who attended the meeting Dr. Jayakumar Jayavardhan, Dr. Sanjay Jaiswal, Tapas Paul, V. Sathyabama, Anil Madhav Dave, Jaya Bachchan, Dr. K. Keshava Rao, Madhusudan Mistry, Neeraj Shekhar and Vivek Gupta.

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