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MUMBAI: Reckitt Benckiser completes 10 years of success with a basket of globally successful brands like Dettol, Harpic, Cherry Blossom, Veet, Vanish, Lizol, Mortein, to name a few. Today the size of the company?s iconic brand Dettol is much more than the size of the company at the time of merger in 1999.
10 years of Performance and Results
Reckitt Benckiser India was formed in 1999 through the merger between Reckitt & Colman and Benckiser N.V. Since that time the company has grown from strength to strength and is one of the fastest growing FMCG companies with 18-20% average annual growth. The company grew fast in the last 10 years, and has seen an accelerated growth in the last 5 years. Performing consistently the company has gained significant market share and is among Top 2 in developing market and among Top 10 globally.
10 years of Innovations
Innovation is at the core of Reckitt Benckiser?s business and one of the key reasons for consistent growth. Reckitt Benckiser has an outstanding track record in innovation; The Company has regularly introduced new products while innovating and reinventing the existing product portfolio. Today Reckitt Benckiser stands strong as a leader and most of their brands are either the clear leader or No.2 in respective categories: Dettol No.1 in antiseptic liquid, Harpic No.1 in toilet cleaner category, Veet No. 1 in depilatory category, Cherry blossom No.1 in Shoe care category.
Mr. Chander Mohan Sethi, Chairman and Managing Director (India) and Regional Director (South Asia), Reckitt Benckiser said, ?Reckitt has grown in leaps and bounds over the last few years and this has been possible due to our passion for delivering better solutions to consumers. Through the roll-out of and investment behind our global Power Brands, Reckitt Benckiser has not only introduced products but has created completely new growing categories and brought fresh life into stagnant categories. For example, toilet bowl cleaners, stain removers and hair removal. Having completed 10 successful years, we are proud to be among Top 100 companies in FTSE?.
10 years of Excellence
With operations in more than 60 countries and the top 400 managers representing 53 different nationalities, Reckitt Benckiser is a global company in true sense. Recognizing talent and motivating employees has been the focus. Many employees who joined Reckitt Benckiser as management trainees are today part of our global team.
Reckitt Benckiser believes in doing business by the rules of the country and society and definitely believes in Corporate Social Responsibility. We are proud to work hard on key initiatives like Carbon 20 - which is designed to reduce our carbon footprint by 20pc by 2020 at a global level, Save The Children which aims not to donate but contribute to the most vulnerable section of the society ? Children. Dettol Surakshit Parivar is an ongoing program and aims to advocate good hygiene practices in the family environment to ensure protection against illness causing germs.
