01
NEW DELHI: Radio One, 94.3 FM, is giving its listeners in Mumbai and Delhi an opportunity to win cash prizes "every day ever hour - they have just to hear the music and participate in the Maximum Music, Maximum Money contest."
Presented by Fair and Lovely, the Maximum Music, Maximum Money contest a four-week long property, will have contests every hour on the station across Delhi and Mumbai. To win cash prize all one has to do is, tune in every hour and sms the songs that are being played between two signature bells (ghanti). The first listener, who can name all the songs played between these two bells, stands to win cash prize up to Rs. 200,000.
Commenting on the initiative, Rajeev Bhandari Vice President - National Business & Station Head (Delhi) said, ?At 94.3 Radio One, we are in a constant endeavor to enrich the musical experience of our listener?s through innovative on-air initiatives. We have stuck by our promise of playing 13 different songs every hour without any repetition in the entire day and this initiative of Maximum Music, Maximum Money opens up the opportunities for our listeners to earn big money as they listen to music.?
This Maximum Music, Maximum Money initiative will also be supported with on-ground activities at prominent malls across Delhi and Mumbai over two weekends. The station will offer the people a chance to win on the spot cash prizes as 94.3 Radio One replicates the on-air contest of Maximum Music, Maximum Money at the malls.
The Maximum Music, Maximum Money contest is presented by Fair and Lovely, while Union Bank of India , Sharda University and Soft Corner are associate sponsors.
