Television

Radio Mirchi has Mumbai on the trot

MUMBAI: Radio Mirchi, 98.3 FM in partnership with PROCAM International brings the GET ACTIVE MUMBAI Expo at the World Trade Centre from 17 to 20 January. The expo will be an interactive platform for participants who are preparing to run in the Standard Chartered Mumbai Marathon on January 21, 2007.

The GET ACTIVE MUMBAI Expo has various sections ranging from fitness brands, travel to finance and so on. Fitness expert Leena Mogre has a stall at the venue to give health tips to the visitors on fitness regime, nutritional facts and help them prepare for the marathon.Sugar conscious participants can visit counters like Hexagon or Britannia Nutricare biscuits. For free consulation on shin, respiratory & hair care, one can visit Dr. Batra's counter. Other counters on display are MTDC, Thomas Cook, LIC Housing Finance Ltd and Kingfisher Water.

'The panel discussion has proved to be a great platform to showcase the proud sponsors of the CNN-IBN Indian of the Year award. Such an event has provided them with ample visibility and will definitely prove beneficial to anyone who chooses to advertise with us. We look forward to welcoming advertisers to other such events in the future.' CNN-IBN and IBN 7 National Sales Head Sanjay Dua

The FM station claims to motivate Mumbaiites through the GET ACTIVE MUMBAI Expo and hopes to value add as the participants prepare themselves for the Marathon. Radio Mirchi Mumbai vice president and station director Hitesh Sharma says 'This is the fourth year of our association with PROCAM and we are extremely happy to be part of this mega event. Like every year, we are encouraging our listeners to be part of the Marathon and run for a noble cause. Apart from organizing the Expo, Mirchi has also been providing health & fitness tips to all its listeners. We have been running lots of contests for our listeners to keep it very interactive.'

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