Movies go unnoticed this week at BO

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By Vinod Mirani Posted on : 16 Jun 2014 05:21 pm

MUMBAI: This week saw a number of inconsequential films which had no draw and meant total lack of creativity. The highly-publicised Fugly directed by  third time helmer Kabir Sadanand managed to collect Rs 6.5 crore over the weekend. Described as a comedy, it was nowhere near being one - it rather resorted to hyperbole, hoping it would make us laugh! But it failed miserably as my lips were not curled upwards even during one scene throughout the film.
 
Chal Bhaag could attract no audience. Machhli Jal Ki Raani Hai faced no audience no show status as well.
 
There were a few other releases which went unnoticed but mentioned here for the record. 18.11 Code Of Secrecy, Unforgettable and Naari Teri Shakti Anokhi lost without a trace.
 
Holiday, though opened to a mixed response, got some good word of mouth to consolidate itself. The open run sans any major opposition helped too. The film ended its first week with a total of Rs 66.25 crore. With poor opposition in its second week, the film may hold on well to put together another Rs 22-25 crore or so. However, its high price tag may never see it through to plus side.
 
Filmistan has been exempted from entertainment tax in Maharashtra. The film is monotonously poor and has barely managed to collect Rs 4.25 crore for its first week. Citilights has collected Rs 90 lakh in its second week taking its two week total to Rs 5.9 crore and Heropanti has collected Rs 2.20 crore in its third week to take its three week tally to Rs 52.45 crore.

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