Movies

Lai Bhaari goes all out on social media

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/movie-images/2014/07/21/Lai-Bhaari-Ritesh-Deshmukh.jpg?itok=wjOkWsRA

MUMBAI: Marathi films today are gaining immense popularity among the Hindi and English cinema loving public as a result of the large scale social media campaigns backing them. One such case is that of Riteish Deshmukh?s latest Marathi debut film Lai Bhaari. The film took Marathi cinema to a whole new level and opened to a full house on the 11 June 2014 and is still going strong in theaters even two weeks after its release.

Jeetendra Thackeray, producer of Lai Bhaar on the success of the movie said, ?This is the first time a Marathi movie has garnered a response among the audience that so far only Hindi action packed blockbusters with A list star cast enjoyed. Everyone, including Marathi, Hindi and English cinema goers showed interest in the movie and there?s a reason for that. Online marketing and social media helped us connect with our audience in a way no other Marathi movie has done before. The response was massive. Interesting campaigns, enticing contests and easy steps to book tickets has actually changed the scenario for us and we are thrilled! Ritiesh?s stardom and his promotional tours across the state have also fuelled our online campaigns further.?

A full-fledged digital media campaign was carried out to promote the film to its audience. As a part of this strategy, a number of engagement activities were carried out. These included the selfie contest where users were asked to submit their Lai Bhaari selfies on the film?s official social media properties. Dialogue promos from the film depicting the fiery Mauli were released giving the audience a glimpse of the character portrayed by the inimitable Riteish Deshmukh.

A countdown to the film?s release executed in the form of cover pictures (updated daily) on Facebook also helped keep the anticipation levels on an all-time high in the minds of cine-goers. All communication regarding the path-breaking film was disseminated in Marathi to target the relevant target audiences. Additionally, a dedicated tab gave all users the ability to book tickets right off the bat from the Facebook page.

Marathi cinema has always been characteristic of quality cinema; however, this is the first time that a film like Lai Bhaari has been created with a commercial potboiler perspective in mind. While this has been a first for Marathi Cinema, it has also been a first for the way the film was marketed.

Everymedia Technologies has executed the social media campaign for the movie.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/sui.jpg?itok=HerknJdt
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/kamal_5.jpg?itok=xRiIWXqM
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/ganga.jpg?itok=ccflQVvn
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/Zee%20Cinemalu.jpg?itok=XUZCLS1p
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/itefaq.jpg?itok=uI4jxNky
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/monkey.jpg?itok=0potPgXf
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/14/ze.jpg?itok=FFtCj6MW
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/13/shemaroo-india.jpg?itok=5OljtmuK
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/10/pvr.jpg?itok=46nizMNQ
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories