Movies

Lai Bhaari goes all out on social media

MUMBAI: Marathi films today are gaining immense popularity among the Hindi and English cinema loving public as a result of the large scale social media campaigns backing them. One such case is that of Riteish Deshmukh’s latest Marathi debut film Lai Bhaari. The film took Marathi cinema to a whole new level and opened to a full house on the 11 June 2014 and is still going strong in theaters even two weeks after its release.

 

Jeetendra Thackeray, producer of Lai Bhaar on the success of the movie said, “This is the first time a Marathi movie has garnered a response among the audience that so far only Hindi action packed blockbusters with A list star cast enjoyed. Everyone, including Marathi, Hindi and English cinema goers showed interest in the movie and there’s a reason for that. Online marketing and social media helped us connect with our audience in a way no other Marathi movie has done before. The response was massive. Interesting campaigns, enticing contests and easy steps to book tickets has actually changed the scenario for us and we are thrilled! Ritiesh’s stardom and his promotional tours across the state have also fuelled our online campaigns further.”

 

A full-fledged digital media campaign was carried out to promote the film to its audience. As a part of this strategy, a number of engagement activities were carried out. These included the selfie contest where users were asked to submit their Lai Bhaari selfies on the film’s official social media properties. Dialogue promos from the film depicting the fiery Mauli were released giving the audience a glimpse of the character portrayed by the inimitable Riteish Deshmukh.

 

A countdown to the film’s release executed in the form of cover pictures (updated daily) on Facebook also helped keep the anticipation levels on an all-time high in the minds of cine-goers. All communication regarding the path-breaking film was disseminated in Marathi to target the relevant target audiences. Additionally, a dedicated tab gave all users the ability to book tickets right off the bat from the Facebook page.

 

Marathi cinema has always been characteristic of quality cinema; however, this is the first time that a film like Lai Bhaari has been created with a commercial potboiler perspective in mind. While this has been a first for Marathi Cinema, it has also been a first for the way the film was marketed.

 

Everymedia Technologies has executed the social media campaign for the movie.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_15_0.jpg?itok=4UdfBLn6
Inauspicious period for films

The tradition was that no films released during ‘shraaddh’ as it was considered inauspicious. The exhibitors, in such an event, had to feed the cinema halls with either repeat run of old hits or dubbed films from southern India. The tradition has been shelved in the new scheme of things.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/sid_0.jpg?itok=QZxP0LRK
Siddharth Roy Kapur elected Film and TV Guild president

MD and CEO of Disney India Siddharth Roy Kapur has been unanimously elected as the president of the Film & Television Producers Guild of India Ltd. at the first meeting of its newly-constituted Guild Council of Management.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1.jpg?itok=ycVNpOS_
Deloitte: Indian film industry to touch Rs 23,800 crore by 2020

Can the Indian film industry come up to scale and rival the US and Canadian box offices? Yes, it can. The potential is huge, says a new report on the Indian cinema industry released by Deloitte Touche Tohmatsu India at the Indywood Film Carnival taking place during 24-27 September in Ramoji Film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_15.jpg?itok=OydbLoDs
Banjo...Out of sync

Banjo is a musical love story of a young man with a mastery over the stringed instrument. The banjo is said to have its origin in Africa. The instrument is seen to be more popular during festivals in India.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_31.jpg?itok=tNwD2dE-
Parched...Dry run at box office

Leena Yadav’s Parched debuted at the Toronto International Film Festival in 2015. Ever since, it has been on the festival circuit extensively till its theatrical release this week.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_16.jpg?itok=k0AywEln
'Visanarai' to represent India at Oscars

The Tamil film ‘Visanarai’ (Interrogation) will represent India at the American Academy of Motion Pictures (Oscars) awards next year. This was announced by the selection committee set up by the Film Federation of India in Hyderabad.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/dayes-of-tafree_0.jpg?itok=FRqPkA1p
'Days of Tafree' twists 'Chello Divas'

MUMBAI: Gujarati blockbuster Chhello Divas will hit cinemas across the country as Days of Tafree - In Class; Out of Class. The movie is produced by Anand Pandit Motion Pictures and Rashmi Sharma Films and will release it on 23 September.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/pink.jpg?itok=gwjjRsJm
Pink: Neither strategy nor reviews helped

Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_3.jpg?itok=6-8l1L-3
Sony Max2 initiates Double Trouble film festival

The Double role formula has wooed the Indian audience ever since and has been a major success in Bollywood. This September Sony Max2 attempts to ride high on this formula by doubling up the entertainment quotient for its viewers with Double Trouble film festival starting from 19 September until 23...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories