Movies

Twentieth Century Fox & Imax ink maiden multi-film deal

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MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.

 

Their first joint multi-picture agreement includes future tentpoles from the Fox slate, including DeadpoolIndependence Day Resurgence,Maze Runner: The Death Cure and the studio's untitled Wolverine project.

 

"We are very happy to announce this new global affiliation with Imax and look forward to offering our audiences another choice in their viewing of our movies. We look forward to working with our partners in what is sure to be an exciting and rewarding future," said Twentieth Century Fox president of worldwide marketing and distribution Paul Hanneman, president of domestic theatrical distribution Chris Aronson.

 

"We are extremely pleased to enter into this strategic alliance with Fox, with whom we have experienced some of our greatest successes. Given their exciting upcoming slate, the agreement makes strategic sense for both companies. We are also excited to be able to release blockbusters together in China, which we think could help Imax and Fox expand our footprint in that market jointly," said Imax Corp CEO Richard L. Gelfond.

 

"With this new multi-picture deal, Imax closes the loop among the Hollywood studios and takes our relationship with Fox to a new level. We are excited to bring this particular slate of films to Imax fans worldwide," said Imax Corp senior executive vice president and Imax Entertainment CEO Greg Foster.

 

The Imax release of each film will be digitally re-mastered into the image and sound quality of The Imax Experience with proprietary Imax DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with Imax's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

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