MUMBAI: Bring out the romantic within you, this monsoon. PVR Director’s Rare gears up to release its latest offering, Begin Again.
Starring Keira Knightley and Mark Ruffalo, the film which is written and directed by John Carney also marks the acting debut of the lead singer of pop rock band Maroon 5, Adam Levine.
PVR JMD Sanjeev Kumar Bijli said, “We are glad to bring a fun, light-hearted movie like ‘Begin Again’ under the banner of PVR Director’s Rare. We are certain that the movie will not be liked just by music lovers but will strike a chord with the wider Hollywood cinema loving audience as well. By investing in such critically-acclaimed movies, we want to continue our pursuit of bringing an eclectic mix of niche and independent cinema to Indian theatres.”
Begin Again is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Greta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray and a reeling, lovelorn Greta is left, all alone. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing at an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City.
SGN Mediaworks director Kishor Shrivastav added, "SGN Mediaworks is proud to be associated with a film like Begin Again that boasts of a great star cast and such an engaging storyline. Begin Again is the kind of movie that leaves you with a smile. With our especial love for romance and music, the film is the perfect watch for the Indian audience.”
A romantic musical set in New York, Begin Again will release on 18 July 2014, across the country.