Movies

Zee to launch Zee Classic HD channel

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MUMBAI: The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Back in 2016, the channel had about 25 per cent reach and a connectivity higher than 80 per cent. Known for telecasting movies from the sixties, seventies, eighties and nineties era, the channel was revamped on 3 October 2016 with a new positioning and programming line-up, as it had ambitious plans to expand its target audience, and thus its viewership.

The network has started test transmission service from Intelsat20 satellite at 68.5 degree east.

Earlier, Zee Classic was targeted at mature adults and it attracted younger audiences too. The channel then dissected its viewers into the connoisseurs of golden cinema, the middle-aged adults, and the new-age classic as well as contemporary young adults. However, the channel’s core focus was 25-45 years age group.

Zee Classic claims to have contributed a massive 15 per cent revenue share in the Zee Hindi movies cluster among the SD channels – Zee Cinema, &pictures, Zee Classic, Zee Action and Zee Anmol Cinema. In 2016, a spokesperson from Zee said that in the previous three to four years, Zee Classic’s revenue had grown more than four times, and as an evolving channel, it commanded a premium rate even at its then existing ratings.

From 2004 to 2010, Zee Classic recorded a two per cent viewership share in the Hindi movie genre. Earlier in an interaction with Indiantelevision.com, Zee Hindi movie cluster business head Ruchir Tiwari (now the cluster head) said that the viewership rose to six per cent over the past year.

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