Zee Cine Awards hops on to Zee Cinema & Zee Anmol; regional categories introduced

MUMBAI: In its 16th year, Zee Entertainment Enterprises Ltd’s (ZEEL) awards property - Zee Cine Awards 2016 has made several changes and introduced new elements.

Zee Cine Awards 2016 will be held on 20 February in Mumbai and will be simulcast on 5 March across the Zee Network channels like Zee Cinema, Zee Cinema HD and its free-to-air channel Zee Anmol. Pertinent to note here is that previously, the awards were aired on the network’s flagship Hindi GEC Zee TV. However, this time round it has been put on its Hindi movie channel - Zee Cinema as well as its FTA channel Zee Anmol, which has been doing well on ratings front ever since the BARC rural inclusive data was released last year.

“The reason why we shifted Zee Cine Awards from Zee TV to Zee Cinema is because initially it started from Zee Cinema itself. As it’s an award of cinema, it should belong to its home on Zee Cinema and now onwards we will be airing it on Zee Cinema,” ZEEL MD and CEO Punit Goenka tells

ZEEL chief business officer Sunil Buch added, “ZEEL comes alive in a synergistic way to deliver Zee Cine Awards 2016. Zee Music Company continues to be our music touch point in the fraternity. This year’s Zee Cine Awards has been conceptualised, created and produced by Zee Studios, our state-of-the-art film and TV production arm. And there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. Zee Cinema with an average weekly base of 184 million viewers is higher than any other channel across Hindi Speaking Markets (Source: BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

Moreover, for the first time ever, the awards, which until now lauded the best of Hindi cinema, will also award Marathi, Bangla, Telugu cinema this year. ZEEL will also showcase the regional awards content on its regional channels namely Zee Bangla, Zee Marathi and Zee Telugu.

Goenka added, “Keeping the Zee’s ethos, Vasudhaiva Kutumbakam – The World Is My Family, into consideration we have introduced a few new elements this year in Zee Cine Awards 2016. For the first time on the national award stage, regional content will be presented awards this year. Renowned personalities from Telugu, Marathi and Bengali cinema will perform on stage and that exclusive content will be telecast on Zee Bangla, Zee Marathi and Zee Telugu respectively, so that people can see the talent that regional cinema has.”

Apart from that ZEEL has also introduced the Jury Awards this year, which will be adjudged by a panel comprising Rakesh Roshan, Resul Pookutty, Ravi K Chandran, Anurag Basu, Leena Yadav, Prasoon Joshi and Shantanu Moitra.

The 15th edition of Zee Cine Awards was telecast on Zee TV in 2014 and a no show in 2015. Talking about the same, Goenka said, “We missed the awards last year because we were in the process of launching new brands from our network. However, we will ensure that it doesn’t happen in the future.” 

To authenticate the voting mechanism of both, the Jury Awards and the Viewer’s Choice Awards, Zee has appointed the Ernst & Young.  

This year the award ceremony will be hosted by Shahid Kapoor and Karan Johar.

Latest Reads
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms
Cast & crew of 21 sarfarosh: saragarhi 1897 celebrate army day with the 7th Battalion of sikh regiment of the indian army

The cast & crew of 21 Sarfarosh: Saragarhi 1897 commemorated the Army day with the Soldiers of Sikh regiment of Indian army. Actors Mohit Raina & Mukul Dev personally took the soldiers of the Sikh regiment on the tour of the set in Aamgaon where the epic battle of Saragarhi is currently...

Movies Hindi
Watch the world television premier of "Nirahua Hindustani"on 30th december at 1 PM only on Dabangg

SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

Movies Hindi
BookMyShow reveals how India entertained itself in 2017

As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

Movies Hindi
Catch Bollywood Actor Irrfan Khan this Week on Off Centre

MUMBAI: This week on Off Centre, Anuradha Sengupta talks to one of the finest Bollywood actors in the industry, Irrfan Khan. From being noticed and welcomed as a romantic lead after 22 years in business to his latest release and love, sex, romance in today’s time, he expresses his views and...

Movies Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories