Zee Cine Awards hops on to Zee Cinema & Zee Anmol; regional categories introduced

MUMBAI: In its 16th year, Zee Entertainment Enterprises Ltd’s (ZEEL) awards property - Zee Cine Awards 2016 has made several changes and introduced new elements.

Zee Cine Awards 2016 will be held on 20 February in Mumbai and will be simulcast on 5 March across the Zee Network channels like Zee Cinema, Zee Cinema HD and its free-to-air channel Zee Anmol. Pertinent to note here is that previously, the awards were aired on the network’s flagship Hindi GEC Zee TV. However, this time round it has been put on its Hindi movie channel - Zee Cinema as well as its FTA channel Zee Anmol, which has been doing well on ratings front ever since the BARC rural inclusive data was released last year.

“The reason why we shifted Zee Cine Awards from Zee TV to Zee Cinema is because initially it started from Zee Cinema itself. As it’s an award of cinema, it should belong to its home on Zee Cinema and now onwards we will be airing it on Zee Cinema,” ZEEL MD and CEO Punit Goenka tells

ZEEL chief business officer Sunil Buch added, “ZEEL comes alive in a synergistic way to deliver Zee Cine Awards 2016. Zee Music Company continues to be our music touch point in the fraternity. This year’s Zee Cine Awards has been conceptualised, created and produced by Zee Studios, our state-of-the-art film and TV production arm. And there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. Zee Cinema with an average weekly base of 184 million viewers is higher than any other channel across Hindi Speaking Markets (Source: BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

Moreover, for the first time ever, the awards, which until now lauded the best of Hindi cinema, will also award Marathi, Bangla, Telugu cinema this year. ZEEL will also showcase the regional awards content on its regional channels namely Zee Bangla, Zee Marathi and Zee Telugu.

Goenka added, “Keeping the Zee’s ethos, Vasudhaiva Kutumbakam – The World Is My Family, into consideration we have introduced a few new elements this year in Zee Cine Awards 2016. For the first time on the national award stage, regional content will be presented awards this year. Renowned personalities from Telugu, Marathi and Bengali cinema will perform on stage and that exclusive content will be telecast on Zee Bangla, Zee Marathi and Zee Telugu respectively, so that people can see the talent that regional cinema has.”

Apart from that ZEEL has also introduced the Jury Awards this year, which will be adjudged by a panel comprising Rakesh Roshan, Resul Pookutty, Ravi K Chandran, Anurag Basu, Leena Yadav, Prasoon Joshi and Shantanu Moitra.

The 15th edition of Zee Cine Awards was telecast on Zee TV in 2014 and a no show in 2015. Talking about the same, Goenka said, “We missed the awards last year because we were in the process of launching new brands from our network. However, we will ensure that it doesn’t happen in the future.” 

To authenticate the voting mechanism of both, the Jury Awards and the Viewer’s Choice Awards, Zee has appointed the Ernst & Young.  

This year the award ceremony will be hosted by Shahid Kapoor and Karan Johar.

Latest Reads
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories