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YRF launches in-house VFX studio; Pankaj Khandpur named creative director

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MUMBAI: YRF Studios has launched its independent visual effects (VFX) division called yFX.

yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi - Visual Computing Labs as creative director.

The first film under the yFX division will be Yash Raj Films’ Salman Khan - Anushka Sharma starrer Sultan.

YRF Studios vice president and Yash Raj Films finance and business affairs Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery. This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

Khandpur added, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.

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