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TV and film exporters' council plans 'content certification', elects Ultra's Agrawal and Shemaroo's Gada

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NEW DELHI: The Indian Council of IMPEX for Films and TV Programmers, at its Annual General Meeting, has elected Sushilkumar Agrawal, Ultra Media and Entertainment CEO, as the president.

Film producer Gordhan Tanwani has been elected as the vice-president, Shemaroo Entertainment director Hiren Gada was elected as the honorary secretary and Ashok Jain as the honorary treasurer at the meeting held in Mumbai.

The Indian Council of IMPEX For Films and TV Programmers – earlier known as Indian Film Exporters Association - promotes the trade of import and export of Indian and foreign films and television programmes globally. The main focus of this council is to help, safeguard and encourage general welfare, development and prosperity in India & worldwide

One of the primary tasks before Agrawal is to create a unique platform wherein the Indian member-owners of films, TV and digital content will be able to seamlessly offer these to various countries worldwide. In this platform even the foreign content owners will be certified members of this council, which in turn will help them to offer their content to Indian members in a lucid and transparent way.

The Council will initiate a certification process which will authenticate the content being sold, hence ensuring credibility in the entire transaction worldwide.

The council will actively participate in a maximum number of film festivals and film markets, which will help in giving a bigger opportunity for the council members to showcase and promote their respective content globally.

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