Star power fades away, collections crumble

*Writer-director Gauri Shinde followed her success of English Vinglish with Dear Zindagi. To her advantage, she had the reigning star, Shah Rukh Khan, along with an emerging star, Alia Bhatt, to boast of in the cast.

However, the theme she chose was not quite identifiable with the Indian audience, that of a young girl needing a psychiatrist for various not-so-convincing reasons. But, having a star on your roaster also has its demands. So, instead of a typical shrink, we had Khan playing himself on screen.

An enjoyable film about three fiercely independent girls living life on their own terms through the length of the film, it turns to Khan analysing Alia which, carries on what feels like indefinitely!

With a limited screen engagement (850 screens), the film found its initial audience to a limited extent over the weekend but the returning audience did not seem to have much good to say about the film. The film had an opening day of about Rs 8 crore which, considering the face value, showed a skeptical attitude from the moviegoer. The film showed some improvement over Saturday and Sunday to close its opening weekend with about Rs 30 crore.

*Moh Maya Money got a poor response at the box office.

* Force 2, a sequel to Force (2011), showed a sign of overconfidence from makers. To make a sequel to a film that did not work in the first place defies logic unless, of course, you think that the title and a muscle-flexing hero can carry the franchise through.

The film?s performance followed its poor opening day response and collections. The film collected Rs 25.9 crore in its first week.

*Tum Bin 2, a sequel to 2001 Tum Bin, met with a disastrous outcome with first week collection of Rs 3.15 crore.

*Rock On 2 managed a bare Rs 40 lakh in its second week to take its two week total to Rs 8.95 crore.

*Ae Dil Hai Mushkil collected Rs 1.75 crore in its fourth week to take its four week tally to Rs 102.45 crore.

*Shivaay collected Rs 1.6 crore in its fourth week taking its four week total to Rs 85.7 crore.

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