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SS Rajamouli to expand 'Baahubali' film franchise across multiple platforms

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MUMBAI: Filmmaker SS Rajamouli along with Arka Mediaworks has inked a partnership with Graphic India to takeBaahubali: The Beginning beyond movies to other platforms like comic books, novels, animation and video games.

Graphic is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and merchandise.

“Extending the world of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me,” said Rajamouli. “We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space.”

Arka Mediaworks CEO Shobu Yarlagadda added, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what's to come.”

Graphic and Arka are also working on a larger animated project, tentatively entitled, Baahubali: the Lost Legends, which is being developed and produced by Rajamouli, Yarlagadda, and Graphic India co-founder Sharad Devarajan.

“The epic storytelling and groundbreaking visuals that SS Rajamouli created have captivated millions of fans including myself, and the future of Indian cinema shall now always be defined as ‘before Baahubali’ and ‘after Baahubali’. I am so deeply honored and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming,” added Devarajan.

Through comics and animation, fans will finally be able to experience secret stories and hidden legends about the world and characters from Baahubali.

The movie sequel to Baahubali: The Beginning is also in the pipeline.

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