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SRK’s new role: Ambassador for Interpol’s ‘Turn Back Crime’ campaign

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MUMBAI: Working for a social cause once again, the Bollywood superstar and heart-throb Shah Rukh Khan has now joined hands with Interpol to promote greater awareness in preventing crime.

The multi-award winning actor has been chosen by Interpol as the ambassador of its Turn Back Crime campaign. The global initiative highlights the dangers of organised crime and its effect on day-to-day lives of people. The campaign is aimed at helping the public better understand these issues and empowering them not to be duped by criminals when buying products or using the internet.

The don of Bollywood is the first Indian to be made an Ambassador for the global campaign. He will be lending his voice to help spread the message that all of society benefits when citizens respect the law and fight crime.

SRK joins actor Jackie Chan as an Ambassador for the campaign, which has already garnered support from public figures including footballer Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen.

Talking about this new opportunity, Shah Rukh Khan said, “It’s a very special honour to be a part of Interpol’s Turn Back Crime Campaign as an Ambassador. As Mahatma Gandhi once said, ‘I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.’”

“We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them. Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take,” the actor added.

The campaign is also reaching out to companies and policy-makers in a bid to form a united front against contemporary crime challenges, and to support the ongoing activities of the global law enforcement community.

Happy with this new engagement, Interpol Secretary General Ronald K Noble said, “Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world.”

 “We are honoured to have him as an Ambassador for Interpol’s global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign,” concluded the Interpol chief.

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