MUMBAI: Bollywood has immense business potential and is no more just a form of entertainment, what with Romania being the latest country to woo Indian filmmakers to shoot their films there.

According to Romanian secretary of state Borbely Karoly, the Hindi film industry can play a crucial role in encouraging tourism in Romania.

“In our country we encourage Indian filmmakers to come and in turn help tourism. Since our actors and producers are very skilled, filmmakers from India will also discover new possibilities,‘ Karoly said in a statement. 

The minister, who was in India for a meeting with the managing director of an import-export firm, feels Romania needs to be exposed to Bollywood to increase the volume of business that will be mutually beneficial.

“Bollywood will increase tourism. When we promote one business (Bollywood), it in turn attracts other businesses and this could be a good way to increase tourism, Karoly said.

According to the minister, his country offers many exotic locations and can provide a picturesque backdrop for the narratives. “We have the monasteries in Moldavia. We have Transylvania, the place where the Dracula was from, the Black Sea and several other places. People usually come to shoot for a short period, although they have the possibility to exploit more,” Karoly added.