Rama goes unnoticed; 'Ae Dil...' made Rs 78 cr, Shivaay Rs 28 cr in first week

This week had a solo release, Mahayoddha Rama (Animation); the week after Diwali saw two releases, namely, Shivaay and Ae Dil Hai Mushkil. However, the film, lying in cans for eight years now, failed to draw audience. Lacking in publicity and promotion, the film went unnoticed.

Ae Dil Hai Mushkil had a below par opening and, as the reports that came out from the early audience went against the film, it deteriorated on Saturday and Sunday leading to a weak opening weekend of Rs 35.25 crore. However, after Diwali, the film peaked on Monday almost doubling its opening day figures. The collections remained strong even on Tuesday, being a holiday and a day of family outing. Wednesday onwards, the film found its own level to match its merit as the collections dropped for the film to close its first week with a tally of Rs 78.2crore.

hivaay, Ajay Devgn’s second attempt at direction with this action adventure, did not generate the expected anxiety and faced a poor opening day response. The collections remained static on the lower side on Saturday and Sunday as the film could put together just Rs 27.8 crore for its first weekend braving dull Diwali days.

However, the next two days into the new week, the film made the most of two holidays on Monday and Tuesday as the collections on both days took a massive leap. By then, Devgn had also deleted about 10 minutes of length from the film following reports of the 172 minute length affecting collections.

Collections dropped thereafter on Wednesday and Thursday as the film collected Rs 65.1crore for its first week.

Minor releases like 31st October (tax free in Punjab), My Father Iqbal, Ek Tera Saath, Gandhigiri rated as total loss projects.

Motu Patlu (3-D; Animation) added about Rs 10 lakh in its third week to take its three week total to Rs 4.25 crore.

Latest Reads
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India’s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali’s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
&Privé HD to premiere the psychological thriller ‘The Gift’ on 23rd June

&Privé HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI

PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.

Movies Hindi
Banijay Asia ropes in Rishi Negi as chief operating officer

Banijay Asia, founded by Deepak Dhar, has appointed Rishi Negi as chief operating officer (COO). The group recently announced its entry into the region with a commitment of producing scripted and non-scripted content across genres including digital and films for India and South East Asia. Negi...

Movies Independent

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories