Movies

PVR introduces special merchandise for ‘Singham Returns’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2014/07/31/aac.jpg?itok=8gu3DML0

MUMBAI: PVR Cinemas, a movie exhibition company in India has recently commenced another new venture to woo its audience. The company has launched an exclusive range of merchandise for its patrons to give them an even closer feel to the nuances of the movie. These merchandises are integrated with PVR’s F&B service.

PVR, being the cinema partner of the film Singham Returns, has associated with the Bollywood production house for the first time. As part of this, it will introduce exclusive Singham Returns popcorn bags, sippers for beverages and lunch boxes that can also be carried home by patrons, as souvenirs.

PVR Pictures president Kamal Gianchandani said, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader leaves no stones unturned to offer its patrons a global- standard movie watching experience in the country.”

PVR has launched a series of candy merchandising with Disney as well with its ‘Take Home Disney collection’ for international characters like Spiderman and Princess. Some upcoming merchandise includes the likes of Cars and Avengers. 

The movie Singham Returns is slated to release on 15 August 2014.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/partition.jpg?itok=QOJ3qGOO
Partition: 1947 -- Attempt to create nostalgia

Suddenly, the flavour of the season as far as filmmaking goes, seems to be India and its history, distant as well as recent. Some films, like Indu Sarkar (the recent film about the emergency era), are made to please the people in high places instead of the moviegoer while the latest one, Partition...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/berfi.jpg?itok=Mmq4sK1g
Bareilly Ki Barfi -- Insipid

Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week’s release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants,...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/toilet.jpg?itok=84ONtQGI
Toilet -- Ek Prem Katha may spring a surprise

Unlikely as it may seem, Akshay Kumar’s Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film’s collections took huge jump on Saturday followed by another leap on Sunday.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/CBFC.jpg?itok=fbBSkWwU
CBFC reconstituted, majority from film & theatre fraternity

NEW DELHI: After bringing in the adman and lyricist Prasoon Joshi and showing filmmaker Pahlaj Nihalani the door, the Central Board of Film Certification has been reconstituted -- with the entry of the actress Vidya Balan and the renowned filmmaker T S Nagabharana, among other. The 12 members...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/11/toilet-ek--prem.jpg?itok=IKFMDtmW
Toilet: Ek Prem Katha ... Part fun, part sermon

With little choice of genres left for films after themes like family social, horror and mythology were taken away by TV channels, filmmakers have to find variations in what they are left with: romance, action and comedy.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/08/Jab_Harry_Met_Sejal.jpg?itok=BBmgj445
Film audience rues being taken for granted: stars & others' poor show this week

*What Shah Rukh Khan and director Imtiaz Ali have done with Jab Harry Met Sejal can be called a patch-up job. The distributors may lose money but what Shah Rukh Khan has lost in this one weekend is his 25 years of stardom and goodwill.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/04/harry.jpg?itok=rt3g1qA0
Jab Harry Met Sejal......they go bankrupt -- creatively

Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/mubarakan.jpg?itok=0a_GEKqQ
Word of mouth may help family entertainer

Mubarakan came as a full family entertainer after a long gap, a gap when fillers and mediocre films reigned. However, the film’s opening day collections were poor to put it plainly. To a certain extent, the promotion and the presentation of the film were not quite attractive.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/raag-desh.jpg?itok=1qXyRRkz
RaagDesh........Purposeless

RaagDesh has been backed by RajyaSabha Television which, in itself, is quite curious! What is the Upper House of the Parliament, which is not even elected by direct public voting and the TV channel devoted to the august house, getting into any sort of a commercial activity, obviously, financed by...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories