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Priyanka Chopra turns producer with Madamji, launches Purple Pebble Pictures

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NEW DELHI: The actor-turned singer, model and performer has now added another feather to her cap: Priyanka has now her arrival as a Producer with her maiden project, Madamji, which is in partnership with Madhur Bhandarkar.

The multi-faceted, national award winning Chopra is already Bollywood’s poster girl for pushing boundaries, taking risks and treading new paths.

Madamji is Chopra’s first venture as producer under her banner Purple Pebble Pictures. The film, a signature Madhur Bhandarkar style entertainer, is a gritty, hard-hitting look into the murky world of politics.

Talking about her new step, Chopra said,” I’m in love with everything to do with movies..The process, the creativity, the magic and this is an extension of that.  I’m looking forward to the learning, the madness and the creative satisfaction of bringing a film alive.”

Chopra’s last assignment with Bhandarkar, Fashion, was not only critically acclaimed but also a box-office winner. The film not only won all major awards but also set the foundation and benchmark for acceptance of female oriented films in India.

“I’ve had a wonderful experience working with Madhur in the past. As a director, he has a clear vision of what he wants and his choice of stories has always been very intriguing and exciting.  When he narrated the story to me, apart from everything else, I knew it would a great first project for me in production.  I’ve shared a wonderful, working relationship with both Madhur and Ram and we are all very excited about presenting the story to the world,” she added.

Purple Pebble Pictures and Bhandarkar Entertainment’s ‘Madamji’ goes on the floors in October. The film is produced in association with Ram Mirchandani's, Rampage Motion Pictures.

Excited about the collaboration, the director of Madamji, Bhandarkar said, "Though I can't divulge many details on the film at this stage, it is a performance oriented film of an item girl who turns into a top-notch politician and will not just be an eye-opener but a complete entertainer".

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