No big win at the BO

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By Vinod Mirani Posted on : 01 Sep 2014 06:28 pm

MUMBAI: The law of averages catches up with Emraan Hashmi as he delivers another mediocre film. Kissing scenes cannot salvage a bad film. Despite being a stolen idea from a 1973 Hollywood classic, The Sting, the film lacked in scripting and content.
 
Paresh Rawal made it a bit tolerable but not enough to salvage it commercially. Raja Natwarlal had a below average opening on Friday and dropped by about 20 per cent on Saturday which indicates total rejection. Its release with the onset of Ganesh festival was a bad idea. The film has ended its opening weekend with Rs 14.4 crore.
 
Other films released, Identity Card, Last Benchers and Trip To Bhangarh met with ‘No audience no show’ status at most centres.
 
Mardaani, the first ‘A’ only certified film from the Yash Raj banner, fails to generate audience enthusiasm. The film fared average at the box office, but seeing that it is an economically produced film and coming from Yash Raj, which has controlled releasing overheads, it should make the recovery stage. The film collected Rs 22.97 crore for its first week. It added another Rs 5.24 crore for its second weekend taking its ten day total to Rs 28.21 crore.
 
Singham Returns manages to collect Rs 21.8 crore in its second week to take its two week total to Rs 131.8 crore. Entertainment has collected Rs 1.55 crore in its third week to take its three week tally to Rs 63.1 crore.
 
Kick has added Rs 25 lakh in its fourth week to take its four week tally to Rs 226.35 crore.

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