No big BO collection this week

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By Vinod MIrani Posted on : 10 Feb 2014 04:54 pm

MUMBAI: The week saw as many as four films releasing. Even though Hasee Toh Phasee was the only film with known faces and a prestigious banner to back it, it did not meet up to the expectations and the promotion it was given. The film had nothing to offer to the single screen audience and even the youth and the multiplex audience did not readily take to the film. It opened to a tepid response. While Friday was below average, there was a nominal rise in the Saturday collections and it rose on Sunday mainly at multiplexes, to take its weekend collection figure to 15.75 crore.
 
Baloo Happy Hai, Ya Rab and Heartless could not draw enough audience.
 
Last week’s One By Two opened to poor response and remained so as the week progressed ending its first week run with mere a 2.5 crore to show.
 
Jai Ho that was given an entertainment tax exemption in some states had little effect on the collections as the exemption came after the bad word of mouth had already done the damage. The film added 19.2 crore in its second week, taking its two week total to 101.2 crore.
 
Yaariyan managed to add another 60 lakh in its fourth week to take its four week tally to 32.65 crore.
 
Dedh Ishqiya collected 55 lakh in its fourth week thereby taking its four week total to 25.95 crore.

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