NEW DELHI: The Jaipur International Film Festival is introducing a special award for the best film that will have its Indian or world premiere at the Festival to be held in January.

The Red Rose will be conferred on a new film which the jury finds is unique in its content and treatment. This feature is being added as an ‘open category‘ in JIFF 2012.

Entries from all over the world will be eligible for this category. The festival has invited any member of the crew - the filmmakers, musicians and composers - to be present for the launch of their film, music release etc. Any filmmaker/musician can also deliver the live performance of the concerned project, at the opening or closing ceremonies. 

This practice is highly popular and applicable in the world‘s most prestigious film festivals like Berlin, Toronto and Cannes, Festival Director Hanu Roj told indiantelevision.com.

In the feature film category, Golden Camel, Red Rose, Green Rose, Yellow Rose and Best Director for first film will be presented, in addition to awards in the category of Short Film, Documentary Film, Director, Cinematography, Sound, Script, Editing, best film From Rajasthan, Critics‘ Award, Animation Film, and Upcoming Star.

The Festival had last year attracted as many as 144 films including 71 from overseas at the 3rd Jaipur International Film Festival in January 2011.

Doyen Asha Parekh had received the lifetime achievement award, while ‘Red Alert‘, directed by Ananth Mahadevan with Suneil Shetty in the main role, had bagged the best film award.