NEW DELHI: Isi Life Mein, the latest venture from the house of Rajshri Picures, is being released all over the country on 24 December with 150 prints.
Produced by Sooraj Barjatya - who gained fame as director of Salman Khan starrers Maine Pyar Kiya, Hum Aapke Hain Koun and Hum Saath Saath Hain – this film has been directed by the debutante Vidhi Kasliwal.
Addressing a press meet here, Barjatya said he was not unduly worried about the competition from Tees Maar Khan being released on the same day since his audience was of a different kind, established by the Rajshri brand for more than four decades.
He said the brand was known for the large number of technicians and stars launched or popularised by it, including Salman Khan, Raakhee, Farida Jalal, Bhagyashree, Madhuri Dixit, and so many others.
Answering a question, Barjatya said his grandfather Tarachand who established Rajshri Pictures used to say that the only villains in life were circumstances, and, therefore, Rajshri Pictures did not have any villains.
He said the film was also aimed at understanding the new generation instead of blaming it for its values. Attitudes had changed but the culture remained in tact, he said. The songs were also in keeping with the trends, though there was a devotional song and a folk song as in every Rajshri film.
Kasliwal, niece of Barjatya, said the aim of the film was to show the existence of two Indian societies – the traditional and the modern – and how they were so similar despite different perceptions. The film also showed how girls from small towns often suppressed their aspirations and feelings. She admitted in answer to a question that this film like previous films from the production house had a divinity about it, with the almighty helping the climax.
Debutante stars Sandeepa and Akshay Oberoi said values were inbuilt in today’s generation, though they may find different ways of expressing them.
The music directors – Meet Brothers – said they had never dreamed of becoming music directors for a brand like Rajshri since they were pop singers.
Others in the cast include Mohnish Bahl, Prachee Shah Paandya, Shagufta Ali, Aditya Raj Kapoor, Dilip Raj, Gajendra Chauhan, and Master Rishi Krishnan while the veteran Daisy Irani, Suhasini Mulay and Dalip Tahil have put in special appearances.
