Movies

IIFA to engage fans through social media

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2014/04/10/dec98.jpg?itok=79INoceo

MUMBAI: The 15th IIFA celebrations will see the biggest and best of Indian cinema show up not only in Tampa Bay, Florida, but also on #IIFA’s assets across Facebook, Instagram, Twitter, Youtube and multiple other innovative platforms in a live environment.

Millions of fans would have a chance to steal a first-look of the IIFA events and green carpets as they unfold at the Videocon d2h IIFA weekend and the Tata Motors IIFA Awards powered by LAVA mobile. The behind the scenes excitement will take centre stage and provide cinema fans voyeuristic pleasure like never before.

Powered by Lava Mobile, IIFA has lined up a host of exciting interactive social media activities, teaming up with Twitter, reinitiating the very successful Twitter Mirror experience that made its debut at the IIFAs in Macau in 2013 and introducing for the first time ever, the Twitter Vine Booth @ IIFA, Facebook and Instagram (Booth and Stop), giving online IIFAns an All-Access-Pass across the four days of the weekend.

The Twitter Mirror placed strategically at the green carpet, backstage and green rooms will bring fans candid celeb moments and selfies showcasing many a mood of their much-loved Bollywood stars tweeting with the handle @IIFA. Having proven to be a hit last year among celebrities and audiences alike, the Twitter Mirror makes a comeback and promises to be even more fun and exciting with the possibility of a photo-bomb or two. 

Another green-carpet entrant in Tampa Bay will see Twitter debut its coolest photo booth yet - The Twitter Vine capturing the Bollywood brigade in a way never seen before. 

IIFA will lead the pack as it did last year with the Twitter Mirror, and be the first-ever film award ceremony to witness Twitter Vine create magic, after it did the same at the American Music Awards (AMAs). The camera will circle 360 degrees around celebrities to capture a six-second video giving a full view of who wore what and spoke to who. This first-time-ever photo booth promises to arrest the best fashion moments and candid expressions straight from the carpet.

The Instagram booth is an interesting variant to keep Instagram followers engaged with the candid selfies. Instagram booth and stop will also be present at the green carpets, waiting to capture all the glamour, fashion, sudden, and dramatic moments that the carpet usually witnesses. The official Instagram handle is @IIFAAwards.

Instagram stop is another social media activity in the line-up, connecting admirers from all over the world to their desired celebrity, the 15 second Q & A platform will enable the fan to shoot questions at the star and receive replies to their query. IIFA’s Facebook page will soon launch a campaign that would collect and screen questions for celebs. Running parallel to the telecast of IIFA’s main Awards ceremony will be a tight second screen engagement via Twitter Amplify. This extremely thrilling social media activity will reveal the highlights of the event in 15 second capsules during the broadcast for online consumption. The second screen engagement will enable online consumers to watch exclusive backstage footage to complement their TV viewing experience.

As we draw closer to the weekend, IIFA gives its fans a centre seat on the front row to the craziest, star-studded weekend from 23 – 26 April.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/raees.jpg?itok=Zn11iydU
Bleeding Pak theatres may become 'Raees' again

MUMBAI: Four months after Pakistan stopped screening Hindi films in its cinemas responding to Bollywood's unofficial ban on Pakistani artistes following the Uri attack, Pakistan is again attempting to allow screening as theatre-owners are bleeding financially.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/dangal.jpg?itok=SVTwJuie
Weak films fall by Dangal-side

The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/OK-Jaanu.jpg?itok=77K9Fqst
OK Jaanu: ...Live-in romance replayed!

OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs. These kinds of films are made now and again but a love story is a love story and usually has its own appeal if...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/xxx-800x800.jpg?itok=ktebzkWf
Viacom18 starts NY with 'xXx: Return of Xander Cage' premiere

Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Sunil-lulla-800x800.jpg?itok=6Xn_dYi6
'17-18: Eros Media to produce 50 films in multiple languages

MUMBAI: Eros International Plc, a leading global company in the Indian film entertainment industry, has announced that its majority-owned subsidiary, Eros International Media Limited, released its film production lineup for 2017-18.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Force-2.jpg?itok=3Vgc5reZ
'Force 2' piracy: Viacom18 registers FIR; KSS blames it on a theatre

MUMBAI: The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/star-wars-800x800.jpg?itok=eQQSlSP5
Star Wars: Complete Saga is back on Star Movies!

Star Wars: Episode I – The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II – Attack of the Clones on 15 January at the same time.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/indo-portugal-800x800.jpg?itok=eFV1OvWn
Films development: India & Portugal to work out co-production pact

NEW DELHI: India and Portugal have agreed to work out modalities for a co-production agreement in the Film Sector in a time-bound manner keeping in mind the legal aspects of such an agreement. A possibility of a Memorandum of Understanding between the public broadcasters of both countries to share...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Dangal.jpg?itok=a7niSDIm
Rs 350 cr in 17-day indomitable filmy 'Dangal'

MUMBAI: There is not much in the offing except, December 23 carry forward, Dangal. There was no release on 30th since it is a norm not to fall in the shadow of a major release like Dangal as well as to avoid the year end Friday where the New Year eve celebrations affect box office collections...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories