Movies

‘Happy New Year’ trailer to be on Whatsapp

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2014/08/11/srk.jpg?itok=J0XTlxqw

MUMBAI: In keeping with the tradition of innovatively marketing its films, Red Chillies Entertainments yet again comes out with a unique way to promote its movie ‘Happy New Year.’

For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply by giving a missed call or dropping in a WhatsApp message at +91 9819020202, the audiences will get the trailer on their mobiles and tablets. Also, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign. 

Talking on the first-of-its-kind trailer release, Red Chillies Entertainment CEO Venky Mysore said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customised posters from their favourite artists, which received close to a billion impressions as a campaign, or the new innovations with WhatsApp and Twitter for the upcoming movie – ‘Happy New Year’, our endeavour is to delight fans.”

“With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends and groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign,” Mysore added.

Directed by Farah Khan, the eagerly-awaited ‘Happy New Year’ brings back Deepika Padukone and Shah Rukh Khan together, after their last blockbuster `Chennai Express.’ The movie also stars Abhishek Bachchan, Sonu Sood, Vivaan Shah and Boman Irani and has been shot in Dubai. The trailer is scheduled to release on 14 August 2014, on the eve of Independence Day.

The film is produced by Red Chillies Entertainments and distributed by Yash Raj Films worldwide. The film will release this Diwali in Hindi, Tamil and Telugu languages across the globe.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/bhoomi2.jpg?itok=qW_Vsdvs
Indifference of movie-goers

*Bhoomi was chosen to be the re-launch vehicle of Sanjay Dutt on his return from serving a jail sentence. The subject could not have been a romance considering his age and the receding hairline. And, Munnabhai scripts are not something you picked off the shelf! Omung Kumar earned fame with his...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Rahul_Jain.jpg?itok=GIGUw3GR
Sundance, World Cinema award-winning Indian docu 'Machines' to premiere at MAMI

MUMBAI: After making the World Premiere at Sundance Film Festival 2017 and bagging the World Cinema Documentary Special Jury Award for excellence in Cinematography, Rahul Jain’s internationally acclaimed directorial debut documentary feature, Machines to make its India Premiere in the competition...

Movies Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/PVR_watermark.jpg?itok=t7MDjOnQ
PVR watermark and trained staff help detect piracy, says Sanjeev Bijli, targets 1000 screens by '20

NEW DELHI: It had always been a favourite meeting place until it closed down over a decade ago, and it was sorely missed. The Chanakya cinema was the only theatre in Chanakyapuri -- the capital’s diplomatic enclave -- and so it exhibited either English or blockbuster films. But, an unseemly dispute...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/wildlife_film_1.jpg?itok=m7d0aHZ_
A chartered accountant, a wildlife film, international awards and buyers...

You may have not heard of this chartered accountant and lawyer who transformed himself into a wildlife filmmaker.

Movies Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/haseena-parkar.jpg?itok=CZ3QyHg9
Haseena Parkar....Who!

Director Apoorva Lakhia seems to be getting excited about all the wrong ideas. Last time, he watched the 2004 Hollywood film, Man On Fire, came back jet speed to India and launched a Hindi ‘remake’.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/bhoomi.jpg?itok=zMl4fjEM
Bhoomi....80s revisited

Bhoomi, directed by Omung Kumar, is a throwback to the 1980s era when the villain and his cohorts would rape a hero’s sister and he would take revenge against them.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/simran.jpg?itok=HFk84h3_
It's a dull period for films

No happy news for either the exhibitors or the trade in general, so far. The poor run of films continues and, releasing new films in this dull period, adds to the woes.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sushilkumar_Agrawal.jpg?itok=jNF6xKxo
TV and film exporters' council plans 'content certification', elects Ultra's Agrawal and Shemaroo's Gada

NEW DELHI: The Indian Council of IMPEX for Films and TV Programmers, at its Annual General Meeting, has elected Sushilkumar Agrawal, Ultra Media and Entertainment CEO, as the president.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/simran.jpg?itok=3GJ6W2kf
Simran: Ill-defined

Gujarati NRI family or a Gujarati abroad seems to be the current theme for filmmakers. We recently had Jab Harry Met Sejal and this week has seen the release of Simran.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories