MUMBAI: In keeping with the tradition of innovatively marketing its films, Red Chillies Entertainments yet again comes out with a unique way to promote its movie ‘Happy New Year.’
For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply by giving a missed call or dropping in a WhatsApp message at +91 9819020202, the audiences will get the trailer on their mobiles and tablets. Also, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.
Talking on the first-of-its-kind trailer release, Red Chillies Entertainment CEO Venky Mysore said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customised posters from their favourite artists, which received close to a billion impressions as a campaign, or the new innovations with WhatsApp and Twitter for the upcoming movie – ‘Happy New Year’, our endeavour is to delight fans.”
“With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends and groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign,” Mysore added.
Directed by Farah Khan, the eagerly-awaited ‘Happy New Year’ brings back Deepika Padukone and Shah Rukh Khan together, after their last blockbuster `Chennai Express.’ The movie also stars Abhishek Bachchan, Sonu Sood, Vivaan Shah and Boman Irani and has been shot in Dubai. The trailer is scheduled to release on 14 August 2014, on the eve of Independence Day.
The film is produced by Red Chillies Entertainments and distributed by Yash Raj Films worldwide. The film will release this Diwali in Hindi, Tamil and Telugu languages across the globe.