Gunday continues its strong run at the box-office

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By Vinod Mirani Posted on : 24 Feb 2014 05:56 pm

MUMBAI: Last week saw two films of different genres release. Darr @ The Mall a direct lift of a Hollywood flick from 1989 and Highway, a road movie. While, Darr @ The Mall is a total reject, Highway, also not creating a fad, is a little better. In which case, last week’s solo release, Gunday has reaped the benefit.
 
Darr @ The Mall has fared poorly with its day to day collections barely touching a crore mark. The film collected Rs 3.2 crore for its opening weekend.
 
Highway, banking on Sajid Nadiadwala’s banner and director Imtiaz Ali’s past record, fared a shade better. The film collected Rs 12.7 crore over its opening weekend with the Sunday collections showing a decent growth.  The film’s 75 per cent business came from Delhi-NCR-Punjab and Mumbai. But, that is not enough to slot the film as an earner with as much as Rs 30 crore incurred for the release of the film.
 
Gunday proves once again that films on male bonding, friendships don’t usually fail. With an excellent weekend of Rs 43.93 crore, the film ended its first week run with a healthy Rs 63.1 crore adding another Rs 8.15 crore for the second weekend taking its ten day total to Rs 71.24 crore. Both, Ranveer Singh and Arjun Kapoor have consolidated their positions in the industry.
 
Hasee Toh Phasee has had a decent second week, its average merits notwithstanding. The credit goes to Parineeti Chopra whose performance is being appreciated by all. The film has added Rs 7.7 crore in its second week, taking its two week total to Rs 33.05 crore.
 
Jai Ho has not managed to do much business at the end of it fourth week with collections of Rs 45 lakh and a four week total of Rs 105.35 crore. It has not lived up to its expectations as other Salman Khan blockbusters in recent history.
 
Note: An Rs 100 crore grosser is not necessarily a hit because the take home amount is less than 50 per cent of that amount with over half going towards the theatre’s share and a part of it to the distribution expenses.

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