MUMBAI: Arjun Singgh Baran and Kartik Nishandar who had just turned entrepreneurs with their new venture, GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) get into a three movie marketing deal with Viacom Motion Pictures.
GSEAMS has already done the marketing alliance of the first regional movie of Viacom Zapatlela 2 - 3D and will be involved in handling the marketing for Viacom Motion Pictures two regional movies 72 Miles - Ek Pravas and Kumari Gangubai Non Matric.
Clear domain understanding and a passion to market movies through new age channels and mediums are the reasons why Arjun and Kartik chose these projects as the first under their movie marketing division.
"We have been quite fortunate to have been involved with the promotion of Viacom Motion pictures' first regional movie Zapatlela 2-3D within 10 days of our company launch. After the success of the movie we have been thankful to the Viacom team specially Jayesh Muzumdar (Viacom Regional Movies - business head) and Neeraj Joshi (Viacom Regional Movies- marketing head) to have extended the deal to two more regional movies to be marketed, We look forward to working with the brand and creating great synergies in the future" says Baran.
Commenting on the association Nishandar further added "GSEAMS as a team couldn't have asked for a better association to start its movie marketing division and having been involved in promoting one of the biggest commercially successful Marathi regional movie Zapatlea 2- 3D. We look forward to the next "Twinkle Khanna, Ashwini Yardi and Viacom's 72 Miles and Gangubai Non Matric."
"Thanks to Jayesh and team Zapatlela 2 has given us a benchmark to move to the next level & do better with GSEAMS foray into Bollywood movies. We have got great response on our first movie marketing involvement with Bajatey Raho but would like to up our benchmark with one of the most awaited movie of the year to be released in November which we would like to disclose closer to the date of release." adds Nishandar.
"I have known Arjun and Kartik for a past few years and have been aware about their work on the 50 strong IP's created during their days at Reliance. Thus when they approached me for Zapatlela 2 - 3 D marketing and presented us with a great plan we thought about getting them onboard for the same. Also since movie marketing at various levels such as alliances and tie-ups help grow the top line and visibility for the movie. We look forward to working with the team and create an exciting association" says Viacom Regional Movies - business head Jayesh Muzumdar.
