'Ek Villain', 'Holiday' shine at BO

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By Vinod Mirani Posted on : 30 Jun 2014 06:42 pm

MUMBAI: Ek Villan, a reasonably priced film with a limited face value where Riteish Deshmukh plays a negative role and gets a challenging one at that for the first time in his career, springs the biggest surprise with an outstanding opening weekend befitting a big star cast, big budget film. The film was expected to do well and the exhibitors were looking forward to it after a disappointing week with Humshakals. And, Ek Villain more than lives up to the expectations.
 
The film was expected to do around a decent Rs 11 plus crore or so on its opening day but exceeded all estimates by going over Rs 16 crore and went on to maintain at the same level. The onset of Ramadan three days from the release also helped the weekend to be strong as the holy fasting month of Ramadan sets in on Monday and films are taboo for those observing it. The film has ended its first weekend with a grand figure of Rs 48.5 crore.
 
Humshakals is poor, especially so considering its huge price tag. Having managed to collect Rs 51.6 crore for its first week and facing a poor second week, the film will be one of the major losers of the year.
 
Holiday: A Soldier Is Never Off Duty has maintained wonderfully in its third week, thanks to poor oppositions and also thanks to its merits to a degree. The film has added Rs 10.65 crore in its third week to take its three week tally to Rs 107.7 crore.
 
Fugly has added Rs 70 lakh to its total in its second week to take its total to Rs 9.95 crore.  
 
Filmistan has collected Rs 50 lakh in its third week to take its three week total to Rs 5.8 crore.

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