Movies

Creating a global footprint for Indian cinema

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2013/10/21/aac555-1.jpg?itok=f82c5Tcf

MUMBAI: At the inauguration of the Mumbai Film Mart, it looked like that the Indian film community is all set to go global. So, while it had invited delegations from other countries like Spain to partner for co-productions, the Indian film community also made an extra effort to promote films that have been made in collaboration with other countries. Like, Qissa: The tale of a Lonely Ghost that premiered on the first day of the festival is an Indo-German-Dutch-French co-production.

NFDC GM, executive producer & head marketing Vikramjit Roy at the inauguration of the Mumbai Film Mart on 18 October, said that to take Indian cinema beyond the confines of the country, NFDC is making many efforts. “We are primarily looking at co-production with seven or eight odd countries that India has treaties with in the near future. These include the likes of Germany, France, UK, Brazil, Italy, New Zealand and I hope Spain, Canada and Australia as well very soon.”

We have a film called 'Arunoday' with France and we are hoping to do one with New Zealand soon, says Vikramjit Roy

Roy further went onto explain how global collaboration helps a local Indian story like Qissa to team up with local funding bodies of Europe. “For example, if you do an Indo-European co-production with any of the European countries mentioned earlier, you will get to access funds from the central European funding body and the co-producer also gets an access to various regional funds,” Roy explained.

Qissa got funding from NRW that is located in Germany; it had funding from NFF that is a Dutch film fund and also from France. “Besides, when the film goes on floor and gets a certain positioning, you get a sales agent on board. Like, we had the Match Factory join hands with Qissa. Something like this allows for a certain positioning and global footprint.”

In fact, to widen its horizon, the festival had invited the official Spanish delegation, Spanish Federation of Producers (FAPAE) for co-productions along with senior decision makers from the Spanish Ministry, Tourism and Film Commission, who are eager to partner with the Indian film community.

Talking about it, Institute of Cinematography and Audiovisual Arts (ICAA) Spain director general Susana de la Sierra, said: “This is the first visit from the series of visits that we have planned in the time to come. This is to strengthen our relationship with India and also possibly look at making co-productions between the two countries.”

What makes the Spain delegation more interested in partnering with India is that both the countries are similar in terms of their cultural diversity. “Spain is far smaller than India in terms of landscape and population, but there are a lot of similarities. We both have cultural diversity. We have 17 regions within the country and apart from the national film fund, we too have regional film funds,” she added.

I feel this is not only a really good opportunity for us to work together but also help find Spanish and Indian films their audiences believes Susana De La Sierra

Susana looks at this as a great opportunity, not only for working together but also helping Spanish and Indian films find their audiences. “Going forward, I do see more work travelling from India to Spain and vis-?-vis, as it’s a fact that after the Indian representatives visited Spain there are several projects that have been lined up to be shot in and around Spain.”

There are also plans to import Indian films into Spain and Spanish movies into India and this practice will only intensify further as both the countries will work hand in hand to help each other. The Spanish ministry keeps aside a fixed budget to help nurture and push the film industry to take that creative freedom and showcase the Spanish culture in all its glory.

The Indian film community has already witnessed the popularity and profit that foreign collaborations bring. In Toronto, NFDC positioned Qissa as a global film, which helped it in achieving the Best Asian Film Award by Net pack. “We are hoping that Qissa turns out to be a trendsetter as now we have a film called Arunoday - directed by Partho Sengupta - with a French collaboration and we are hoping to do one with New Zealand soon too,” Roy added.

Looks like Indian film community is all set to make an international footprint.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/phillauri%20%281%29.jpg?itok=0P_Rrhjw
New films fail to attract viewers

*The poor run of films at the box office continues unabated save for an odd Dangal or a reasonable entertainer in Badrinath Ki Dulhania. Not that any of these films can sustain a multiscreen cinema complex for more than a few weeks

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Rjavardhan-rathor-800x800.jpg?itok=eYAh5ig1
Rs 125 million incurred on Film Heritage Mission this year

NEW DELHI: A total of about 1,32,000 film reels have been acquired and the work of assessment, preventive conservation and restoration started under a mission mode project under the National Film Heritage Mission (NFHM). The scheme is to be implemented between 2014-15 and 2020-21 with total outlay...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/anarkali%20%281%29.jpg?itok=_Hz9Q49z
Anaarkali Of Aarah: Worth a look

Just when one was expecting a week of lack-lustre films especially as some small filmmaker is releasing his or her work, comes a surprise that reinforces faith in good cinema.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Badrinath-ki-Dulhaniya.jpg?itok=9AKk4o7J
Dismal releases help last week's film to turn lucky at the Box Office

MUMBAI: With dismal releases, the week proved lucky for last week’s ‘Badrinath ki Dulhaniya’ as none of the three films fresh releases this week managed to create any impact on the viewers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Freedom%20of%20speech.jpg?itok=S5jPVnrt
'Freedom of speech' vital in progressive society, says Nandita Das

NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai. India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/machine%20%281%29_0.jpg?itok=rcz0b_3J
Machine.... Poor show

Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff. Having worked with some of the top artistes of Hindi film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/badri%20%281%29.jpg?itok=86DVRTqy
'Badrinath Ki Dulhania' is on its way to becoming a hit

The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/paramount.jpg?itok=gy3_va7l
Paramount & Anonymous Content to make 'The Windfall' as a TV series

Paramount TV and Anonymous Content have come together to develop Indian author Diksha Basu’s upcoming debut novel The Windfall as a TV series.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/kung-fu%20%281%29.jpg?itok=xrr6JRYL
Kung Fu Panda 3 premiering on Star Movies on 19 March

This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior. From the very first film, Po has created a special space in the hearts of audiences of every age and...

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories