British Film Institute and Shemaroo collaborate to revive iconic film Amar Akbar Anthony

British Film Institute and Shemaroo collaborate to revive iconic film Amar Akbar Anthony

The film holds a special place in the hearts of cinephiles worldwide.

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Mumbai: Shemaroo Entertainment Ltd., a media and entertainment powerhouse, is excited to announce that the British Film Industry (BFI) has chosen to telecast the movie ‘Amar Akbar Anthony’ from Shemaroo's vast library. This film holds a special place in the hearts of cinephiles worldwide. Laced with an ensemble cast of industry giants like Amitabh Bachchan, Neetu Singh, Shabana Azmi, Late Vinod Khanna, Late Rishi Kapoor, Late Parveen Babi, Late Nirupa Roy, Late Pran, and Late Jeevan, the movie will premiere on the 2 July 2023 in the United Kingdom.

The film revolves around three brothers who, in their childhood, were separated and adopted by families of different faiths - Hinduism, Islam, and Christianity. As they grow up, they pursue different paths, becoming a police officer, a singer, and the owner of a pub, respectively. Even 46 years after its original release in 1977, ‘Amar Akbar Anthony’ seamlessly blends humour, drama, and social commentary, leaving an indelible impact on audiences.

"Collaborating with the British Film Institute to premiere 'Amar Akbar Antony' is an honour for Shemaroo Entertainment. As a leading entertainment powerhouse, we take immense pride in curating exceptional content that reflects our core values and resonates with audiences worldwide", said Shemaroo Entertainment Ltd. head of Bollywood Mohan Gopinath. "Through this partnership, we celebrate the brilliance of Indian cinema, promote diversity, and invite viewers to immerse themselves in timeless masterpieces. Join us on this incredible journey as we redefine entertainment, deliver outstanding experiences, and showcase the rich cultural heritage that connects us all", he further added.

The decision by the British Film Industry to telecast ‘Amar Akbar Anthony’ highlights the enduring appeal and cultural significance of Indian cinema on a global scale. Shemaroo Entertainment, known for its vast library of over 3700 titles, has been at the forefront of delivering exceptional content to audiences globally. This collaboration with the British Film Industry further solidifies Shemaroo's position as a trusted content provider and showcases its commitment to promoting outstanding Indian cinema.