NEW DELHI: PVR Limited through its social programme and registered foundation PVR Nest and Ryan International School has created a film based road safety education programme at its Cinema at Sahara Mall, Gurgaon.
For the first time, a social foundation and a school have come together on a same platform combining their synergies to create a very unique entertaining educational session on the very important issue of Road Safety for children who are the “Future road users”.
Usually, the best behaviour practices while on road are forgotten. And thus, the issue was communicated to the children in the most innovative and entertaining manner using films as a medium. It is an effort to bring about behaviour change among children towards road safety to reduce the rate of accidents and make it a social movement.
More than 250 children from Ryan International School participated in the program and took the pledge to carry the initiative forward by forming Road safety clubs in school and making their own original films on the issue. The program was given an opening with CineArt educational workshop which was followed by a Film making session by Mr. Nitin Das (an eminent filmmaker who has been awarded by British council for entrepreneurship in the social sector) and an entertaining film.
On the occasion, PVR Vice President – CSR Deepa Menon said, “At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with Ryan International School to create education and action on this very important issue of children’s and family health& nutrition using the innovative mediums of films”.
Ryan International School School, Sector 40 Gurgaon School Head Peeya Sharma, said “We at Ryan International School aim to provide a holistic education. I strongly believe that education moulds and chisels each student into a multi-faceted personality. We recognize the importance of contributing to society in a meaningful way through the hands of children. Through ‘Films for Change’ initiative we aim to inculcate the leadership and responsibility among our students. We are happy that we are able to reach out to our students through films which are the most powerful medium of engagement.”