MAM

Sonal Dabral to mentor ‘See It Be It’ session at Cannes Lions

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/14/SonalDabral.JPG?itok=W-DI1Niv

MUMBAI: DDB Mudra Group chairman & CCO Sonal Dabral has been chosen by the Cannes Lions International Festival of Creativity as one of the 12 mentors of the ‘See It Be It’ initiative.

The initiative, a first-of-its-kind, invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project.

Dabral said, “See It Be It is great initiative by the Cannes Lions Festival, which focuses on one of the fundamental problems our industry is facing the world over. I am honoured and excited to be invited as one of the mentors and I look forward to interacting and sharing my experiences with the future stars of our industry. I wish this truly commendable programme long life and great success."

The programme aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

Commenting on the initiative, Lions Festival’s director of Brand Strategy Senta Slingerland said, “We know a more gender-balanced creative industry will result in better work. This programme identifies the next set of female creative heavyweights - they exist, but need an extra push into the spotlight. Mentorship is an important part of this programme. Sonal has always supported what we were trying to achieve which he’s one of only two male mentors this year! The others are very successful and inspirational women from around the world.”

The programme will run from 15 to 17 June in Cannes, France, home to Cannes Lions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Windus-air-cooler.jpg?itok=CTFS2AdS
BlueStar promotes new cooler range

Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/tiger.jpg?itok=Z_UnZnPC
Forca launches new campaign with Tiger Shroff

MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/ola_0.jpg?itok=-bYnMhFg
Ola honours 'hero' drivers in latest campaign

MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Crompton.jpg?itok=stVCz0RF
Crompton Greaves eyes growth in air cooler market

MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales boost up by at least 3 times for fans, air conditioners and coolers.  This summer, another electrical company has launched its new products in the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Dheeraj_Sinha-Rajdeepak_Das.jpg?itok=NyKIsYxe
Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Tattva.jpg?itok=sg5BD5DS
Sri Sri Tattva captures commitment of purity in latest campaign

Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the year, Indian Premier League (IPL) 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/milk.jpg?itok=O3F1uOlA
Havmor's Cool Gaiz are back

Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Ishrath-Nawaz.jpg?itok=9mllngmk
Ishrath Nawaz joins Publics India as ECD

Publicis India has appointed Ishrath Nawaz as its new executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Magic.jpg?itok=Z66uhgoA
Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits, medical or personal causes, to create awareness and raise funds for underprivileged children in 77...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories