Leo Burnett forecasts 2014 Cannes Lion winners

MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year?s 61st Cannes Lions International Festival of Creativity..

With more than 84 per cent accuracy, the agency?s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide?s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

?We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,? said Tutssel. ?This year?s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.?

Top 25 Contenders

1. Guinness ?Sapeurs? by AMV BBDO / London, UK

2. Not Impossible Labs + Intel ?Project Daniel: 3D Printing Prosthetic Arms? The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

3. Skype ?The Born Friends Family Portrait? Pereira & O?Dell / San Francisco, USA

4. British Airways ?The Magic of Flying? OgilvyOne / London, UK

5. New Zealand Transport Agency ?Blazed? Clemenger BBDO / Wellington, New Zealand

6. Colombian Ministry of Defense ?You Are My Son? Lowe SSP3 / Bogota, Colombia

7. Harvey Nichols ?Sorry I Spent It On Myself? Adam&EveDDB / London, UK

8. Mimi Foundation ?If Only For A Second? Leo Burnett / Paris, France

9. Volkswagen ? Side Assist ?Living Room? / ?Bathroom? / ?Bedroom? AlmapBBDO / Sao Paulo, Brasil

10. Terre des Hommes ?Sweetie? Lemz / Amsterdam, Netherlands

11. HBO GO ?Awkward Family Viewing" SS+K / New York City, USA

12. P&G ? Old Spice ?Smellcome to Manhood? Wieden + Kennedy / Portland, USA

13. Chipotle ?The Scarecrow? Creative Artists Agency + Moonbot Studios / Los Angeles, USA

14. Google + Warner Brothers ?A Journey Through Middle Earth? North Kingdom / Skellefte?, Sweden

15. Inakadate Village ?Rice-Code? Hakuhodo / Tokyo, Japan

16. Brazilian Association of Organ Transplantation ?Bentley Burial? Leo Burnett Tailor Made / Sao Paulo, Brazil

17. 350 Action ?Climate Name Change? Barton F. Graf 9000 / New York City, USA

18. Honda ?Hands? Wieden + Kennedy / London, UK

19. Samsung ?Maestro?s Academy ? Smart Bike? Leo Burnett / Milan, Italy

20. Honda ? Internavi ?Sound of Honda / Ayrton Senna 1989? Dentsu / Tokyo, Japan

21. Nike ?The Nike SB App? R/GA / New York City, USA

22. Adidas ?D Rose Jump Store? TBWA / London, UK

23. Southern Comfort ?Karate? Wieden + Kennedy / New York, USA

24. Newcastle Brown Ale ?If We Made It? Droga5 / New York City, USA

25. Volvo Trucks ?Live Test Series: The Epic Split? Forsman & Bodenfors, Sweden

?Our annual Cannes Predictions offer not only Leo Burnett Worldwide?s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,? said Tutssel who will present ?Why Borderless Creativity is the Future of Communications? master class at Cannes. ?These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.?

Latest Reads
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories