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Leo Burnett forecasts 2014 Cannes Lion winners

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MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

“We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

Top 25 Contenders

1. Guinness “Sapeurs” by AMV BBDO / London, UK

2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

4. British Airways “The Magic of Flying” OgilvyOne / London, UK

5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

11. HBO GO “Awkward Family Viewing" SS+K / New York City, USA

12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

18. Honda “Hands” Wieden + Kennedy / London, UK

19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

21. Nike “The Nike SB App” R/GA / New York City, USA

22. Adidas “D Rose Jump Store” TBWA / London, UK

23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

“Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

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