MAM

Leo Burnett forecasts 2014 Cannes Lion winners

MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

 

Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

 

With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

 

“We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

 

Top 25 Contenders

 

1. Guinness “Sapeurs” by AMV BBDO / London, UK

 

2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

 

3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

 

4. British Airways “The Magic of Flying” OgilvyOne / London, UK

 

5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

 

6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

 

7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

 

8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

 

9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

 

10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

 

11. HBO GO “Awkward Family Viewing" SS+K / New York City, USA

 

12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

 

13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

 

14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

 

15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

 

16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

 

17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

 

18. Honda “Hands” Wieden + Kennedy / London, UK

 

19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

 

20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

 

21. Nike “The Nike SB App” R/GA / New York City, USA

 

22. Adidas “D Rose Jump Store” TBWA / London, UK

 

23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

 

24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

 

25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

 

“Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/28/The%20Winners%20of%20the%20first%20edition%20of%20ZEE%20Mindspace%20Awards.jpeg?itok=5EIh72N6
Unilever bags max at Zee Mindspace Awards

NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/CpAJtxJUAAEeZXK.jpg?itok=ikAmykVT
Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_13.jpg?itok=6LT3pQqf
Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_3.jpg?itok=NAxMNPnx
Tendulkar applauds Swachh Bharat campaign champs

“You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories