MAM

Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/15/unnamed.png?itok=WVe3UZWm

MUMBAI: Looks like India has got to a good start at Cannes Lions 2014. In the Promo & Activation Lions category: Havas Worldwide, Ogilvy&Mather India and Gometry Global have made it to the shortlist.

It can be noted that last year only one entry had qualified to the shortlist for this category.  Havas Worldwide India?s ?No Child Brides? campaign for Child Survival India has been shortlisted under the sub category ?Exhibitions and Digital Installations.? Production house Uncommonsense helped execute the campaign.

Ogilvy&Mather's ?Barter? campaign for The Akanksha Foundation (Akanksha Foundation Schools) has also been shortlisted under the sub category ?Use of Social Platform(s) in a Promotional Campaign.?

Gometry Global?s ?Jump Pump? campaign for HUL is the third India entry that has qualified for the final round of judging.

Launched in 2006, the definition of Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be made effective by using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/kal.jpg?itok=AWYka4th
DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign

Life insurance Company, DHFL Pramerica has launched the second film of its three-film digital campaign - #KalSePehle, today to promote the importance of life insurance in an individual’s life.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/yo.jpg?itok=womDjtLJ
Youva onboards Social Kinnect as digital agency

Digital marketing agency, Social Kinnect adds another client to its portfolio - Youva from the house of Navneet.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/dhoni.jpg?itok=2av5tdWU
Dhoni takes ‘Panga’ in the new star sports tvc for Vivo Pro Kabaddi Season VI

The season 6 of VIVO Pro Kabaddi is in the midst of some nail-biting action as every match is going down to the wire.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/viruskha.jpg?itok=MlufWt9y
Manyavar launches sequel to Viruskha ad

Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/bcg.jpg?itok=gPtRAzfE
Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories