S K Palekar, 50, has 25 years of experience with borh MNCs and Indian firms marketing branded consum
A few days ago, music channel MTV and cable channel In Mumbai aired 'missing alerts' of a c
China may have overtaken other countries in the number of mobile phones and Star may be rea
Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov
Suddenly, the mobile phone has a different ring to it.
While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, th
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