MUMBAI: One of the best ways for a brand to imprint itself in the mind of its customer is to get involved in a big wa
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation.
Can a review of the highlights of the advertising business in 2003 be based principally on
Television programming is increasingly devoting more time to airing mega events and shows t
Sound mnemonics planted as memory hooks have been an age old practice in advertising.
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications.
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