Sound mnemonics planted as memory hooks have been an age old practice in advertising.
NEW YORK: This is news that should give our broadcasters some pause for thought!
MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently.
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, cele
NEW DELHI: Continuing with its strategy of portraying salient motorbike attributes through innovative and enticing co
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