MAM

First global edition of EEMAX Awards ropes in 19 sponsors

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/12/Untitled-1.jpg?itok=AJhpE-AS

MUMBAI: Indian event industry’s apex body - Event and Entertainment Management Association (EEMA), which will be taking its annual awards global this year, has roped in as many as 19 sponsors. 

 

Some of the brands that have come on board are Renault (Automobile partner), Colors (Conclave partner), Maharashtra Unlimited (State partner), CNBC TV18 (Official broadcast partner), Videocon (Support partner), Pepsi (Beverage partner) and Bacardi (Beverage partner) amongst others.

 

The EEMAX Global Awards are scheduled for 20 September, 2015 in Mumbai and will be preceded by the EEMAX Global Conclave on 19 and 20 September. The awards aims to identify, celebrate and honour the best events and experiential marketing projects from India and around the world.

EEMA received a huge number of entries for the EEMAX Global Awards. Agencies across India, Asia, Middle East, Africa, Europe, Australia, New Zealand and the US have send in their entries and registered for the event.

 

Speaking to Indiantelevision.com EEMA president Sabbas Joseph said, “The number of entries has been over whelming. It is certainly beyond expectation. We will give away 30 awards and I am looking forward to the awards night.”

 

The three level selection process, involves taking the award entries through a screening jury, a global jury and peer voting by members of EEMA to choose the winners in 29 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital events, government events, education programs and CSR.

 

“Indian event companies, which run operations globally is what triggered us to take the awards global. For the first year, we will be honouring a chosen few international icons,” informed Joseph.

 

 The EEMAX Global Awards are a clear sign of India’s event industry going global. Indian event companies are being retained by international clients and brands for development of activation programs as well as corporate events, mega public events and also sporting galas.

 

The event industry in India has grown exponentially over the last two decades with multiple entities operating in this space, in various segments and levels across 100+ cities in India. “Not long back companies used to spend only two per cent of their marketing budget in experiential marketing, but now they spend 15 to 20 per cent and that shows the progress of the sector,” added Joseph.

 

Adding entertainment to the awards night will be performers like All India Backchod (AIB), Shaan, Ustaad Rahat Fateh Ali Khan and Shillong Choir.

 

“The positive side of the event sector will be discussed and portrayed throughout the conclave, and taking India international will be the theme this year,” Joseph summed up.

 

Interestingly, the international jury for EEMAX Awards includes the likes of Parineeti Chopra, Dia Mirza, Vikas Bahl, Vivek Oberoi, Prasoon Joshi, Neha Dhupia and others.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/sanjay%20ramachandran.jpg?itok=kCGJbomA
How Fox Networks Group won big at Promax BDA Awards

MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout. Fox Networks Group (FNG) – with just two brands under its...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/mmmm.jpg?itok=kBmCQ93-
ASCI introduces 'Independent Review Process', appoints Justice Mudgal as chairman

The Advertising Standards Council of India (ASCI) has introduced an 'Independent Review Process'. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/shashi%20sinha.jpg?itok=CECcDQkb
Sony India appoints Initiative Media as its media agency

MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Aidem.jpg?itok=G33jpmOj
Aidem to handle WB metro's Incoda TV HD monetisation

MUMBAI: Media sales specialist Aidem Ventures recently tied up with West Bengal’s unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda's inventory. Incoda TV HD is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni_0.jpg?itok=cnNo6vL9
Dhoni chosen as Zed Black's brand ambassador

MUMBAI: A campaign will be launched with the ace Indian cricketer M S Dhoni as the brand ambassador for the Mysore Deep Perfumery House's flagship brand Zed Black on 30 May. The event will see the unveiling of the National Campaign, "#PrarthanaHogiSweekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Vikas_Mehta-Ameer_Ismail.jpg?itok=-pqTC0NA
Ameer Ismail promoted as GolinOpinion president

MUMBAI: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/SabseBadaMoh.jpg?itok=ucRHiAsZ
Star Sports clicks with its ICC Championship promos

MUMBAI: How do you better what you did the previous time? That was the question on top of the Star India creative communications’ team’s minds when they were conceiving the new promotional campaign for the upcoming ICC Champions Trophy 2017. The 2015 Mauka Mauka campaign was a runaway hit, spawning...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories