MAM

Brands' website traffic has direct correlation with TV advertising: study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/01/comscoreeeeeee.jpg?itok=zgQOFqpt

NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate results from marketing efforts. 

 

The Video Advertising Bureau’s (VAB) study Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands came to this finding after studying 125 brands in six categories (restaurants, retail, travel, telecommunications & location-based mobile apps, financial and insurance) representing more than $30 billion in TV advertising in 2014.

 

The brands studied were a cross-section – large, midsized, smaller, national, regional and local – with more than 100,000 unique visitors per month as measured by comScore. All results are from the February 2014 to March 2015 period. 

 

A total of 82 per cent of these brands showed a direct correlation between TV advertising and website traffic. Of the 85 brands with unique visitor increases, 87 per cent had increased TV spending – an average of 22 per cent increase in spending and 24 per cent increase in visitors. Of the 40 brands with unique visitor decreases, 70 per cent had lowered TV spending – an average of 10 per cent less TV spending and nine per cent decrease in visitors.

 

VAB CEO Sean Cunningham said, “TV is the great activator in Internet commerce. A majority of brands with the most on the line for big sales now see their website traffic follow the curve of their investment in TV advertising. TV advertising does more than generate awareness; it triggers the most important action at a time when the Internet functions as a brand’s storefront to the world.”

 

While the specific ratios of advertising to traffic vary, the pattern is predominant and consistent. On a category level, 72 per cent of travel brands showed a direct correlation between TV advertising and website traffic, versus 76 per cent of restaurants, 82 per cent of retail, 85 per cent of insurance, 86 per cent of financial, and 100 per cent of telco/apps.

 

This is the second report in the VAB’s commitment to illustrate critical effects of TV advertising that are hidden by the silo nature of syndicated data. Last year, it looked at the correlation between TV advertising and website traffic for 75 pure-play Internet companies, and found 85 per cent showed a direct correlation between TV spending and website traffic.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/romedy.jpg?itok=a3iA6yVv
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/pg.jpg?itok=gqWP9Pay
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/rvcj.jpg?itok=okjXKaCo
Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Hyundai-FIFA.jpg?itok=os3Y0_NI
Hyundai launches #SaveMyGame campaign for football fans

MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/PhonePe.jpg?itok=RnVHcgxJ
Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/ads.jpg?itok=Id6iMcpV
Ad spends to grow by 10.5% to reach Rs 624 billion in India DAN Report

MUMBAI: Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Donate_Blood.jpg?itok=4ZxlWmu9
Transgender model asks "Why don't you donate blood?"

MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Deepika_Padukone.jpg?itok=JEc6Yo4z
Deepika Padukone dazzles in new ad for Jaguar lighting

MUMBAI: Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Amitabh-Shweta_Bachchan.jpg?itok=mZchKtxR
Kalyan Jewellers brings Amitabh & Shweta to celebrate Father's day

MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories