Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate

MUMBAI: Aakash Educational Services Ltd. (AESL), the leading coaching institute in India has allied itself as an associate sponsor to one of the most popular and much awaited television shows, Satyamev Jayate. The new season of the socially relevant show will be back on TV from 2nd March, 2014. Hosted by ace Bollywood actor Aamir Khan who made a nationwide impact in the previous season, the show has gone on to create international resonance through the universal social issues it deals with. Aakash will become the first ever coaching institute in India to sponsor a television talk show that highlights and educates the masses on sensitive problems India suffers every day.

The first season of the talk show Satyamev Jayate premiered on 6th May 2012 on Star Plus. The title which means ‘Truth Alone Prevails’ is in absolute sync with the objective of the show- to educate and enlighten the people of India, making it a better country to live in. The show received an overwhelming response both from the public and critics for its research, format, presentation and content.   

Mr. Aakash Chaudhry, Director, Aakash Educational Services Limited, commented, “We believe in the content and contribution of Satyamev Jayate and take immense pride in allying ourselves with the talk show. On a broad scale, we share the values and commitment Satyamev Jayate stands for. As an educational institute dedicated to nurturing the future of children in India, we share a nationwide commitment and in turn toil hard to give it bright doctors and engineers, so that they can together build a strong nation for tomorrow's children.”  

The central communication theme for this season of Satyamev Jayate is 'Jinhe desh ki fikr hai' which is congruent with Aakash’s vision of serving the country and paving the way for a progressive future. It is at its zenith for its contributions to the medical and engineering careerists today. It has been bestowing toppers incessantly and seamlessly, assisting the deserving and diverse blend of aspirants countrywide to crack various entrance examinations across India. Aakash helps students explore their full potential, boost their self-confidence and help them realise their dreams through the advanced system of teaching they adopt and propagate. Since its inception in 1998, it has created an unparalleled legacy in the sphere of education in India.

“Pre-eminent educational groups today are working towards the overall advancement of the society by enabling youngsters of the country to achieve ‘what they desire to and what they deserve to'. They are thus playing a dual role of being social entrepreneurs as well as contributing to the society. As associate sponsor to Satyamev Jayate, we are playing an active role in living upto this promise,” added Mr.Chaudhry.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories