MUMBAI: Anand Thakur, a senior industry professional, has been roped in for Aidem’s recently launched Digital Brand Solutions arm, ZIRCA Digital Solutions. Unlike most networks in the industry, ZIRCA aims at leveraging on video, mobile and web to grab the audience’s attention with endless engagement capabilities using the platform of content. ZIRCA has built its business around the philosophy, “Its all about Content!”
The company is working on bringing the desired content to the relevant user using the various platforms available today.
Thakur, who comes with more than eight years’ experience in the Digital Media space, will be heading the sales function for ZIRCA Digital Solutions and will look into data and technology partnerships and sales strategy as well.
Before joining ZIRCA, Anand was account manager for BBC Worldwide. At BBC, he was involved in analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches. Prior to BBC Worldwide, Anand was a part of pilot team of Star Interactive to strengthen the digital presence of Star India, developing best practices and benchmarking initiatives for video ads.
Anand said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. More and more brands are migrating from traditional media to online and mobile platforms while those who are already present on digital are seeking ways to exploit to medium to the utmost. I am very happy to join ZIRCA Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content & research. With its distinct product differentiation, ZIRCA will add value to brands through engagement. Besides, Aidem, with its extensive experience and track record with digital brands like Microsoft Advertising, The Economist Online, GETIT & Eros Now makes for an incredible platform for ZIRCA. Hopefully, it will throw up a new set of challenges for me. I am eagerly looking forward to this new role.”
ZIRCA Digital Solutions senior vice president Neena Dasgupta said, “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”