Mumbai: Toaster, the London-based digital-first full-service creative agency, has announced a significant elevation of its senior leadership in India with Ira G being promoted to chief creative officer (CCO) and Bhawika Chhabra to managing director (MD), effective immediately.
The India operations of Toaster has witnessed noticeable growth in the past 3 years on the back of delivering award-winning work for Google India and onboarding new clients such as Myntra, Bumble, OYO, Nykaa, and a few more to its roster. The agency has bagged awards like Kyoorius, MMA Smarties (APAC & India), Campaign India DigiCrest Awards, ET Brand Equity DG+, e4m IMA Awards and many more for its campaign work for Google India.
Ira has written dialogues for Netflix’s Class and Feels Like Ishq and has featured as a jury for YouTube Works Awards & Campaign India Film Crest Awards this year. Chhabra, who helped set up Toaster in India eight years ago, has donned multiple hats from managing new businesses agenda to spearheading large scale campaigns, and growing the company into its new avatar today.
Toaster co-founder & CEO Tom Dunn said, “Bhawika & Ira have built a formidable partnership and have played instrumental roles in shaping the agency in India, setting a standard as a high performing, multi-award winning team. We’re proud to announce this double promotion and look forward to exciting times for Toaster in the region - building on the highest standards of creativity, continuing to deliver innovative and meaningful work to our clients, and fostering a workplace that people thrive in.”
Commenting on the announcement, Ira said, “I’m elated with this news. Our endeavour has been to foster an idea-first creative culture within Toaster and I feel that over the last 3 years we’ve successfully transitioned from handling pure digital mandates to now managing full-scale integrated creative campaigns. For the next phase of our growth, we’re keen to induct new & diverse talent and continue to build on the culture we’ve developed that we’re quite proud of.”
Chhabra added, “I’m quite proud of how far we’ve come. We’ve got a great momentum going and our plan is to further strengthen client partnerships, acquire new businesses, and deliver higher profitability - all this while delivering the best creative work for our clients. A shout out to our client partners at Google India for their trust in us - who are an important chapter of our growth story.”
