Razorfish appoints Charulata Ravi Kumar as new CEO for India

MUMBAI: Razorfish has announced the appointment of Charulata Ravi Kumar as the chief executive officer, India.

 Kumar will work from the agency’s Mumbai office, also responsible for the regional presence across Bangalore, Gurgaon and Pune. She will report to APAC executive chairman Vincent Digonnet.


Previously, Kumar has held leadership roles in India, Middle East and Europe and has managed businesses and brands across US and South Asia. Her 25 year career includes stints with the WPP and Lowe networks as well as establishing her own successful innovation and leadership skills consultancy Coffee Kettle.


Kumar said, “I’m honoured to lead Razorfish India’s business and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience, design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains to be the destination for smart, curious, creative and entrepreneurial-minded people and to further strengthen Razorfish India’s existing core competencies.”


Digonnet remarked, “Charulata brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands.”


He continued, “She is the perfect succession choice and her proven skills that help brands to bridge the gap between today’s business reality and tomorrow’s new opportunities, is a perfect marriage to Razorfish’s business model. She has in-depth understanding of the Indian market and her background is a perfect complement to the skills we have already developed.”


Outgoing managing director, Kanika Mathur added, “It’s been a privilege to have worked within the Publicis Groupe, latterly at Razorfish, an iconic organisation with digital at its core, since 2008. I commence my new professional challenge assured that under Charulata’s leadership, Razorfish India will continue to thrive and progress an agenda, helping clients navigate the future and transform their businesses."


Kumar’s appointment is effective immediately.

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