Prakash Nathan starts his entrepreneurial journey with CineMArkets

Mumbai : Former  UTV Disney India  operations head and Vice president at UTV Motion Pictures Prakash Nathan is all set to roll out with his new venture CineMArkets Digital Solutions Private Limited. Along with co-founders Girish Kumar and Inkswipe Consulting LLP, Prakash Nathan’s new project is India’s first and very own digital market place for the media and entertainment industry that aims to eradicate the loopholes of the rapidly growing film industry by engaging the content creators, producers and the vendors & service providers under one umbrella. CineMArkets is a dynamic new-age digital platform, which will thrive to engulf the entire media and entertainment industry with its B2B and B2C offerings. As a part of its B2B services, CineMArkets will be a platform, which unifies all stakeholders of the M&E spectrum including content creators and content producers.


The platform will help to transform the current production cycles by bringing in transparency and aid in reducing wastage at multiple stages, eventually making it more profitable for the producer. The process is promised to be as simple as, anyone can visit the portal and help himself with the requirements to create any Media and Entertainment related profile. There is also a revenue model fashioned in a way that will help filmmakers to reduce the waste, instead gain out of it.


Joining hands in this mammoth of an initiative is Inkswipe Consuting LLP, the renowned experts in building such platforms for media, finance and technology, famous for their projects such as Mid-day, Bollywood Hungama, Kolkata Knight Riders, Red chillies and Football Club Pune city.


Describing his just launched brainchild, which is in its Beta stage, Prakash shares, “It’s a market place for Media & Entertainment on the web that will enable sourcing capabilities for producers, line producers and content creators. It will not only facilitate creation, production but also syndication and the entire value chain of film and television content creation. Our mission is to enable seamless media creation, convergence and consumption. We, at CineMArkets, are really excited and sure that this venture will revolutionize the M&E industry.”


With a strong team that consists of media influencers and terrific media managers who have been veterans in the entertainment industry, CineMArkets is sure to ring all the right bells and become the household name for a majority of Indian families.

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